Inrecentyears,China’sanimationgame market has continued to grow, and post-95s and post-00s online aborigines have become a new force in the consumption of such games. Entering the field of animation games is becoming the direction of cross-border cooperation in many industries to attract young customers. Based on the insight into the young customer base, China Merchants Bank credit card teamed up with the popular domestic animation game “Broken 3” to launch a joint credit card, which once again captured the hearts of many animation game lovers
In recent years, China’s animation game market has continued to grow, and post-95s and post-00s online aborigines have become a new force in the consumption of such games. Entering the field of animation games is becoming the direction of cross-border cooperation in many industries to attract young customers. Based on the insight into the young customer base, China Merchants Bank credit card teamed up with the popular domestic animation game “Broken 3” to launch a joint credit card, which once again captured the hearts of many animation game lovers
“Broken Down 3” is highly sought after by young anime fans.
The “Secondary Game Talent Report” released this year shows that in the past three years, China ’s two-way mobile game market has maintained a sustained growth. In 2018, the second-way mobile game market exceeded 19 billion yuan. With the continuous growth of the main population of the second generation after 90s and 00s, the second generation has also risen from the niche culture to the mainstream culture. The domestic animation is also outstanding in this, and is highly recognized by this group. The development of brands also needs to pay more attention to the post-90s and post-00 secondary consumer groups
“Broken Down 3” as a domestic animation mobile game, tells the story of the world being eroded by the mysterious disaster “Broken Down”. “Breakdown” is a periodic catastrophe phenomenon in the game world. Each occurrence of “Breakdown” will bring a devastating blow to the world, which will eventually prevent the continuation of civilization. The “collapse” disaster is not invincible. Its “opponent” is the Valkyrie, a group of brave young girls with natural resistance to “collapse” body functions. Players in the game will be transformed into captains, with many Valkyries taking on the mission of saving the world. The story revolves around the player captain and these girls, and among the many powerful girls, Kiana and Yae Sakura are very popular
Since the launch of this action mobile game, with its gorgeous graphics, exquisite 3D animation rendering and action immersion experience comparable to console games, its popularity has continued to rise, with many young users. Kiana and Yae Sakura also naturally became the card faces of the China Merchants Bank’s collapse of the 3 joint credit cards
The card surface is cool and full of benefits.
In the design of the card surface, this time the China Merchants Bank collapsed the 3 joint credit card surface frosted relief with pearlescent embellishment, and then decorated with a shell craft, so that Chiana and Yae Sakura show their elegance between the square inches and bring it to young users. Come a brand new visual experience
China Merchants Bank Collapse 3 co-branded card also brings a series of benefits for fans. Among them, a new user can apply for a virtual gift pack for the game 3 after the credit card is up to the standard, including a dormitory robot Tes-R, a love sauce assistant mobile phone pendant Neko 1, or receive 1000 points from China Merchants Bank credit card, the number is limited, first come First served. Users who already hold China Merchants Bank credit cards have successfully added the China Merchants Bank Crash 3 co-branded card and have the opportunity to receive a virtual gift pack for the Crash 3 game, which contains 100 crystals, 1000 star stones, and 6 individual potions. The number is limited, first come first serve
“Play with” young people the way they like
According to industry analysts, the launch of the China Merchants Bank Credit Card’s collapse of the 3 joint credit cards is beneficial to further establishing the brand’s youthful image, increasing the number of users, increasing consumer activity, and improving the user’s consumer experience
According to the latest data of China Merchants Bank Credit Card, taking the circulation account at the end of October 2019 as the sample, the proportion of users with a card application age of less than 30 years old reached 66.38%, with a total of nearly 40 million; of the current 60 million cardholders, post-90s and The proportion after 00 is almost 40%. Where are young people, where is China Merchants Bank’s credit card, and its brand rejuvenation strategy is constantly deepening. China Merchants Bank credit card not only launched the Crash 3 joint credit card, FGO joint credit card, King Glory joint credit card, etc. in the cross-border gaming field, but also actively explored other secondary yuan areas that young people like, such as the introduction of Hatsune Miku joint credit card, and the participation in ChinaJoy for four consecutive years. Continuously improve the brand’s influence among young users
Industry insiders analyzed that the bank credit card hopes to “play together” with users and “communicate with young people in the language of young people” through cooperation with the second yuan, to better obtain the recognition of young groups. For the secondary consumer group, attracting target customers through co-branded cards and other methods can enhance the competitiveness of credit cards for banks
