Various comic magazines have been suspended, and there are only 12 books in the first half of this year, including the album “Bai Hua”, which is a series of popular girl comics “Glass Mask”. The reason for the high number of publications, in addition to the decline in circulation, but also because of the popularity of smart phones, the comic reading environment has undergone drastic changes. .

This year’s magazines and the recent sales of comic magazines and digital magazines in physical magazines.

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“Beige Flower and Dream” is a monthly magazine published in 1977. The above picture is a notice of the magazine. .

Glass Mask as the cover of “Don’t Book Flowers and Dreams”.

Once published the history of the growth of genius drama girls. “Glass Mask”. And other popular works, but the July issue issued in May this year was announced to suspend publication. .

The women of Shueisha are going to issue the monthly magazine “YOU”, which is also scheduled to be released in October this year. .

The magazine has published campus comedy. “极道鲜师”. And other popular works, but the circulation in recent years has dropped to an average of 76,000. .

In addition, 11 other magazines including the youth comic magazine “BIRZ” (Fantasy Winter House comics) have also been discontinued. .

This number has increased sharply compared to last year’s number of suspensions (7 books), and it has gradually approached the most 2014 (36 books, 14 books in the first half of the year) after 1995. .

Press officials said: “The magazines that were discontinued in 2014 were relatively unknown magazines, but many famous magazines have been closed this year. So I feel the crisis.” The size of the

Magazine market has also been halved in the last 20 years, and comic magazines are no exception. .

According to a survey by the Institute of Publishing Science, the approximate sales of paper comics last year decreased by 9.7% from the previous year to 91.7 billion yen. .

Is reduced to less than 30% compared to 355.7 billion yen in 1995. .

The electronic version of sales increased by 500 million yen from the previous year, staying at the level of 3.6 billion yen, and can not make up for the reduction. .

The Institute cited the popularity of smartphones that led to the diversification of comic reading methods. .

The popularity of e-book stores makes it easy to purchase a single book, and with the development of comic apps, people can read comics anytime, anywhere. .

Setback talked about the reasons for the suspension of “YOU”: “Female readers are also leaning towards e-books, failing to stop people from moving away from comic magazines.”

According to a survey conducted by the Japan Magazine Association, this year’s juvenile comic magazine, which marks the 50th anniversary of the founding of the magazine, represents “Juvenile JUMP” (Jiyingsha).

The average print volume from January to March this year was 1.76 million, a decrease of 150,000 from the same period last year. .

The situation of children and comic magazines drifting away has continued. .

Professor Shu Uemura of the University (Publishing) pointed out: “More and more comic apps have been able to read comics for free.

Mobile phone is a habit, and children who don’t know how to read paper comics are also More and more. .

If the publisher is not working hard to acquire new readers, the phenomenon of getting away with comic magazines will probably continue to accelerate.  .

On the other hand, it also costs money to make sales increase The

Elementary School published the popular role Detective Conan on the cover and appendix of the monthly “SUNDAY S”, which made the magazine once sold out.

Researcher Shibata of the Institute of Publishing Science said: “Comics The most important thing is to have attractive content. .

Want to have real things, not data, this need to take root in the fans. .

If you can spend the effort to convey the charm of the work, it is not impossible to sell the magazine. ”.

(This is an English report)