Withthe2019ChinaJoy,the6thChinaInternationalAnimationandDerivativesAuthorizationExhibition(CAWAE),theparadiseofthesecondyuan,you deserve to visit – here to turn a turn, in addition to the real restore COSER There are also many popular anime IPs at home and abroad!
In recent years, with the rise of the country, the high-quality animation IPs such as “The Big Fish”, “The Return of the Great” and “Biography of Luo Xiaohe” have gradually surfaced. Take “Grand St. Return” as an example, its single-day sales have exceeded 11.8 million, and the actual amount reached more than 10 times the target total, the effect is amazing. Among them, the official hand puppet is the one with the highest amount, which is the re-engraved version of the doll in the movie. The amount reached a maximum of 2.52 million yuan
“The return of the Great St.” is surrounded by small plush (picture source Jingdong).
Of course, in addition to the fascination of the surrounding area of Guoman, there are still many surrounding areas that are popular with everyone. For example, “Mobile Suit Gundam” is the representative of the old-fashioned IP. Only the sales of the surrounding models have sold 473 million sets. In 2018, Bandai’s “Mobile Suit Gundam” model reached a turnover of 68.3 billion yen for the whole year, and still firmly occupied the top of the model sales
Bandai Gundam Model (Image by Amazon).
Especially worth mentioning is that the “Natsume Friends Accounts and Edges” released in the spring of this year broke through 100 million yuan in less than nine days, and ranked among the top ten in Japan’s animation. It is a good harvest at the box office. “Natsume Friends Account” as a TV animation made by the classic day, now the theater version of the theater is also realized the desire of the fans, IP value is also deeply dig a wave, the surrounding derivative products let the fans In the end, the cat teacher (plaque) is surrounded by explosions – cute shape and arrogant, it is suitable for the second digging IP image. Whether it is a doll or a hand, a mobile phone case, a key ring, a pendant, a blanket, a postcard, etc., it has become a peripheral product that everyone is keen on in the pocket. After all, such a cute and cured cat teacher, everyone wants to “suck” right. ?
“Natsume friend account, edge knot empty” box office broke billion.
Cat teacher mobile phone case, keychain, plush doll (picture from Amazon overseas).
Europe and the United States in the animation IP mining is also said to be full of horsepower. US derivatives revenues are even as high as 70% of total movie revenue. Disney is the cartoon of “Frozen”, which has developed almost all derivative peripherals. The most popular “two sisters with the same skirt” sold only 3 million in the United States within one year, and finally benefited. More than 450 million US dollars
Disney disney Aisha princess dress (picture source Jingdong).
Compared with foreign markets, China still has a lot of space in the development of animation IP. However, whether it is foreign or domestic, the selling of peripherals and derivatives is nothing more than three points. First of all, the animation IP itself has enough user accumulation to form a certain cognitive and love foundation in the public mind, and then it has the possibility of development. Sex. Secondly, IP itself has the highlight of secondary mining, which can further satisfy the psychological needs of the fans. Third, the rich peripheral product line is conducive to incubating high-value animation peripheral representatives. No matter which animation, there are more than one kind of peripherals and derivatives, but only after experiencing the market test, the most valuable items will emerge – only in this way, the surrounding and derivative products of the animation IP can be satisfied. The vast majority of fans
So, what other elite animations are worthy of fans? What other excellent animation IP is worth developing?
With the 2019 ChinaJoy, the 6th China International Animation and Derivatives Authorization Exhibition (CAWAE), the paradise of the second yuan, you deserve to visit – here to turn a turn, in addition to the real restore COSER There are also many popular anime IPs at home and abroad! At the exhibition, while watching the animation works, you can also buy animation derivatives and peripherals, such as hand-made, models, clothing, etc., in addition to the fans can also carry out product experience, creators signing, production Meet up, meet up with fans, etc. It is worth mentioning that not only the fans can start a lot of beautiful animation around, but also the exhibitors will explore the potential animation IP, find the co-operable animation IP, get in touch with the audience and get the freshest market. Feedback, further improve the deployment of the animation IP perimeter, in order to produce peripherals and derivatives that are more suitable for the fascinating needs
2018CAWAE exhibition site grand occasion.
It is said that there will be a lot of animation IPs gathered in this year’s CAWAE, and there are more interesting and fun animations for the fans to choose carefully. What other long-awaited animations do you have to start? Come and see this wave of CAWAE this year!