“when I bought reference materials in the bookstore, I saw a song on the cover of “CGWORLD” (note. Japanese version).
Want to shout to the world, this is the girl I pushed from birth!
As a gentleman’s career, there is no regrets.”
On February 9th, 2 019, most Chinese people were still enjoying the end of the Spring Festival holiday. A long-lived Japanese fan sent such a message on his Twitter
Because of the music element company that made the national game of “Happy Fun”, the real-time interactive virtual idol project launched in October 2018 “Battle!” “On this day, I was on the cover of the magazine “CGWORLD”, which is an authoritative magazine in the world of CG art and technology
At that time, the official account of the virtual idol project that was only on the line for 4 months, the average growth rate of nearly 1,000 people per day at station B, the fans quickly approached 50,000
“Time to respond to love.”
The music element uses such a sweet slogan to interpret the “real-time interactive virtual idol development plan”, which is very similar to the product positioning of the Internet high-tech terminology
Translate in a language that is not so romantic: “Combat! The level of interaction between the virtual character and the audience in this project is completely different from that of the real person, and how the animation story develops and the role of the new original single is sung by the audience
Note: To this end, “Fighting! “Invented a set of mechanisms that should be supported in the WeChat applet. The audience paid attention to the small program, watched the video inside, sent comments to the same person, and pushed the video to friends. These behaviors were regarded as “suggestions” to the singer. You can enjoy better resources by being acquainted with more singers. For example, there are new songs to sing, new clothes to wear, and so on
Of course, the key to making this something meaningful to the audience is that the young lady of this project is really beautiful
Japanese well-known illustrator, who is quite suitable for people who are in line with popular aesthetics, has a visually superior cooperation with 3D models with up to 90,000 precision, supplemented by real-time reduction of ultra-high detail Even if you are used to watching the video or live broadcast of Japanese top Vtuber, “Fighting singer!” 》 will also bring you extremely amazing results
“CGWORLD” is especially praised for this. In addition to the high-level character model, scenes, props, architecture… As these high-level 3D assets continue to accumulate, the possibility of planning is also followed. Expand
But Rome is not built in one day. The accumulation of 3D assets requires not only the investment of funds, but also the time
“Fighting singer! It is obviously still in the accumulation stage. In the live broadcast of the past four months, the singers have not had any clothes to change for a long time
But intercepting the first episode of the zero season, and comparing the models of the same character with the live performance at the end of the first season, it can be seen that, as the plan promises, they are “growing” with the fans
(Isabella’s Zero Season Episode 1 appearance shot).
(Isabella’s first season episode 12 episodes).
(Isabella’s first live broadcast).
(Isabella’s latest live broadcast).
In the process of animation broadcast, planning and operation, we continue to optimize the technical details, expand the content form, and strive to present to the audience even if it is small, but it is also a new surprise, and people feel Fight singer! “The planning is put into practice, and the whole team’s long-term operation is awakened
It is not difficult to understand the surprisingly super-investment and activity of the fans of this project. After all, they are the ones who directly feel that this virtual idol is constantly “evolving” from every content..
Nowadays, in the virtual idol and Vtuber originating country, Japan is widely recognized as “Battle!” “, when I first went online at station B, I didn’t really get any good reviews
After all, the episode is only a short 10 minutes (the first season is shorter, and the episode is only 5 minutes long and the tail is only 5 minutes). It is also a 3D picture that is not popular in China. The plot itself has no sense of substitution. It was forcibly dangerous. The trainee girls from five countries walked for 6 minutes under the leadership of the instructors. The first episode of the zero season was terminated by the speed of light
When the barrage is a spit, from the seiyuu spray to the model, from the setting spray to the lines, the score is also all the way to 7 points down, if not later with MV, small programs, live broadcasts, etc. more and more content The publicity, as well as the accumulation of a lot of true love powders with the continuous evolution of the animation and the content of the animation, have given the true five stars, this plan may miss more viewers
And the idol plan that quickly builds the impression and world view in the audience through games or animations, or Vtuber, which was originally set up by YouTube video submission and live broadcast to establish its own personality and characteristics, “Battle!” “Almost at the same time, I started my own animation, live broadcast and music content, and even synchronized with the animation to plan the exclusive support program
A brand new, obscure, pure Chinese virtual idol plan, so the multi-line start layout itself is already very risky, and more deadly, “Battle! As an idol project, it is extremely “orthodox.”
In this zombie idol debut to lead the trend of the times, the dolphins culture constantly refreshed the three views, the funeral can really kill the generations, facing the impetuous and critically acclaimed Chinese audience in the world, with “moving songs and dances to soothe people”, to break the nightmare, this can be traced back to the orthodox setting of the Macross, “Fighting! The beginning of the game can indeed be described in hell mode
Even their music, the lyrics are all healthy and inspirational, and the youth is full
(“Pre-STAR” lyrics).
(“Music Fighter” lyrics).
In this piece, relying on the fancy opening, and the plot of the violent slogan to grab the eye of the sea, “Battle singer! “ Silently bowed down to the depths.”
Its “black technology” dynamic capture technology and screen presentation are unique among domestic virtual characters. From the perspective of screen accuracy and real-time interactive performance, you can also open up all kinds of support that only rely on Live2D technology. Japan Vtuber a dozen streets
But the audience can’t distinguish the difference between the capture and the MMD they are already familiar with from the animated picture at a glance; it is also difficult to understand at once that the singer can be as clear, smooth and completely real-time as the animation. How difficult it is to prepare and operate the live broadcast
“CGWORLD” in the production team mentioned, “In January 2018, we conducted a technical rehearsal, the results were terrible, and even worried about whether the project can be implemented, but the entire team is not discouraged, began to concentrate on high-intensity Development and production… Pipeline development, recording and capture, animation, etc., each team unites as one, gradually solves problems and overcomes difficulties.”
From the “worry” to the “gradual problem solving”, just a few dozen words, not in it, it is difficult to imagine how much effort and effort the production team has to pay
Our Performance might not be well known, but our failures will surely be widely spread.
The mouth of the CIA, which is circulated in the ACG world, is also said to be “Battle!” The operation team of the company often hangs on the rumors of half-self-deprecating and half-warning
Although the data was not ideal when I first went online, the negation and questioning often appeared in the process of development. The production team of this project is still doing the most difficult thing, just because it feels “should be like this.”
They think that the audience should of course see ultra-high-precision picture performance, experience smooth and interesting real-time interaction, and hear the exotic singer say that the native language of his birth place should, of course, be less than half after the end of the first activity. In the course of the month, I saw that the top three singers I chose had a new song corresponding to the season, and I was able to perform live performances on the live show wearing the matching performance costumes
(live song “Snowflake”).
“Fighting singer! “In the ACG circle where all the swords and swords are slanting, it is only natural, and even some quiet, doing the most difficult thing in this field
Being a fan of this project is probably very happy
And from the 7.0 edge of the first quarter on the line, to the current season 8.2, the first quarter of 8.6, is also the fan’s return to this happiness
“The more you know about this project, the more you feel it is worth pursuing.”
In the battle, singer! The third place in the live broadcast of the contribution list is very serious
Through the report of “CGWORLD”, you will find that in the battle, singer! In the process of the birth of this plan, there are teams from China and Japan who are among them with a very high level of participation, and in the battle, singer! In the overall aid mechanism and live broadcast content, it is not difficult to see the team’s familiarity and insight into the Chinese domestic entertainment environment in addition to the high-level 3D effect of “Made in Japan”
Especially in the whole battle, singer! In the plan, it is very important to focus on the Chinese market to determine the popular and important small program support mechanism of the singer. “WeChat should be aided + online support” is different from the traditional idol support, users only need to pay attention to “battle singer!” “The small program, using the mechanism of the small program online “support (watch the video, release the same person, share the video connection to friends, etc.)” can achieve the traditional idol planning support for buying CDs, filling out questionnaires, sending and so on In the process, users can not only support their favorite songs through real gold, but also use the same person to create various fun-derived videos to improve their support for the project. The popularity can be said to be very real “power generation with love.”
According to the introduction of “CGWORLD”, “Battle singer!” The production model adopted by the production team, in the case of many cross-border cooperation, is also quite high in terms of strength and efficiency. The well-known Japanese CG producer who is a technical consultant describes “The Battle of the Songs!” The production team of the magazine said, “The accurate translation of the script and CG expertise through the localization team has enabled the excellent technical and creative personnel of China and Japan to communicate easily and happily to solve many problems. So far, I have never seen translation standards. Such a high production system. After the staff speaks on the communication tools, the translators translate in a few minutes and promote the smooth communication between the two parties, and the problem can be solved quickly.”
As the top person in charge of the entire project, Lai Jiaman, the president of HEAP and the vice president of the Music Element Group, called the cooperation of her Sino-Japanese team “a group of people with different characteristics, interacting with each other.” , grow together, and think that “fighting singer!” “It is the result of the combination of the strong technical power and curiosity of the Chinese and the desire to explore, and the Japanese’s persistence in high completion.”
This is probably also the headquarters of Beijing, but in Tokyo and Kyoto, there is a certain size of the club’s music elements unique advantages in the use of talent
Obviously, this kind of cooperation model has achieved good results, “Fighting! “Successfully launched in China, and has grown steadily. It has also received much attention in Japan. Before this “CGWORLD” was published, “The Battle of the Songs!” At the beginning of the planning PV disclosure, the amount of playback quickly soared, and soon broke through 40w. The tweets introduced in the related article even got the eighth place on Twitter on the same day. During the first season, there were always Japanese fans. Using the unique support mechanism of the plan, I used the high-level colleagues to create and support my favorite singer, and some Japanese fans sent gifts to the singer in the live room through Apple Pay
For Japanese users who are already familiar with the Vtuber mechanism and gameplay, “Fighting! “Bringing them a brand new experience, in the interview of “CGWORLD”, the production team also mentioned the plan to officially start operations in Japan
※ This map is not allowed to be reproduced without permission
December 26, 2018, “Fighting! The first season of the animation came to an end, followed by a more exciting and more brutal five-in-three general election. Fans known as “recipients” from the official small program, B station and live broadcast The sprint for his favorite singer should be aided, and the results of the general election are also announced on Valentine’s Day in 2019
The top three in the first season were won by the Chinese singer Li Qingge, the Japanese singer Jingu Sze and the British national singer Rhodes Barrett, and the remaining fate of the two singers is now Touch the hearts of all fans
In addition to the fate of the two singers, the fans are looking forward to the same time, as well as “Battle singer!” “The next season’s animations, concerts, and more daily video and live broadcasts, as usual, the audience will not worry about money and time, they will greedily look forward to better content, look forward to faster frequency, and I look forward to the evolution of the next content
Count on the sneak live broadcast, “Battle singer! “It has only been five months since its launch. IP itself is still far from mature. Although the scope has been beginning to take shape from the aid mechanism to the content matrix, there is obviously a long way to go before the entire plan is running smoothly and smoothly
Now it’s too early to discuss the success or failure of this project. As a birth from China, I am going to take a virtual idol project farther away. As the audience can give her the best support, except attention, time
This virtual track is long, but beautiful