On July 28th, the former state-owned “Cosmic Porcelain Factory” was now located in the Wenchuan District of Jingxi Town, Jingdezhen. In the heat of the summer, a refreshing and refreshing press conference began slowly

Located at the center of “Ceramic Capital”, the Taoxichuan Art Museum is a synopsis of various top ceramic art, arts and crafts and contemporary art. It is synonymous with “Yangchun Baixue”, but today it exudes a modern network atmosphere. The second-generation anime image – blue and yellow and yellow peach – opened the door

The collection of blue and white porcelain is a blue and white, symbolizing the long history of ceramic culture and the mysterious past of Yunshan fog cover; the yellow peach that was born from a clay pottery, a yellow and warm, indicating Tomorrow’s porcelain is hard to predict but exciting. This is the official cartoon mascot of Tao Xichuan, which represents the determination and “wild hope” of Jingdezhen ceramic culture to embrace the young people in the pan-secondary market

The concept illustrations exhibited at the event show the charm of the characters from a multi-faceted perspective: there are anime lovers who are familiar with the various elements such as national style, Japanese style, contrast, and also integrated. The more contemporary visual expressions such as flatness, color block, and simple style make people feel like they are in the interlaced multiple art time and space, conveying the creators’ ability to “eclectic” the future of the characters and to serve different audiences. Expectations of development

On the stage with both ancient style and modernity, the world Cosplay Summit champion will show the personality relationship of blue-and-white peach in a few minutes. The famous second-time singer airborne scene is the first theme song “porcelain” “Romantic”, the character was given the potential aura of cross-circle development at the beginning of the debut; the blue-and-white peach BJD doll developed in cooperation with the top studios in the industry, triggered the crazy photo consultation of the audience with exquisite craftsmanship; A pair of limited edition double-character porcelain plates, which were fired by Jingdezhen’s unique technique, blended traditional crafts with popular culture, and even caused on-the-spot bidding among several staff members on the spot…

As an IP in the early stage of development, although the number of materials shown in the first development is limited, the distinctive positioning of the differences between the materials still reflects a multidimensional cross-border market with huge imagination space. Supported by many guests present at the scene:

The leader of original animation, the marketing platform covered by the whole people, the first-line media of ACGN, the behind-the-scenes screenwriter of well-known animation, the king of the model, and the industry giant of Wenchuang E-commerce… almost covering the entire pan-two The industry representatives of the Dimensional Ecosphere gathered together to take the forward-looking speech of Chairman Liu Zili of Tao Xichuan as the starting point, and expressed their opinions enthusiastically and actively in the round-table talks, but they could not do without the hope of this new brand. And expectations for future cooperation prospects

In the face of these expectations and expectations, both the Thousand Colors and the Big Universe, both as co-founders, have given a positive and dynamic response: blue and white peaches will never stay in the traditional sense of the place. The mascot “level”, but will unswervingly promote all-round deep development work including comics, animation, two yuan and Wenchuang peripheral products, as well as offline real-life implantation, let local characteristic culture and pan-quaternary The combination is no longer a slogan or even a “gimmick”, so that anime fans who love Chinese traditional culture can see more content that they really want to see

“The return of the Great St.” seems to be yesterday, the melody of “White Snake: Origin” is still echoing, and “The Devil’s Coming World” has set off a wave of unprecedented waves: the rapid development of domestic animation in recent years is undoubtedly Exciting, but compared to the cultural accumulation of China’s five thousand years, the elements that the excellent country has explored and utilized are still a drop in the ocean. Countless treasures are still waiting for adventurers to explore

Unlike the “Where” from the classic literature, the blue-and-white peaches have embarked on another development path that complements the physical culture; relying on the solid backing of Jingdezhen, the world’s porcelain capital, plus the main creation The team’s rich experience and industry resources, I believe that until the day of the cloud, the different roads will certainly bring similar joy to the fans

For a centuries-old cosmic porcelain factory, a few hours of release is just a brief moment in its life; however, at this moment, a brand new ceramic universe has begun to brew from the second element. And at some point in the future, a supernova will break through the boundaries

– As the theme song of blue and white peaches sings: “Destiny is destined to reunite here, only to protect you.”

Let us wait and see