Localization is the most important thing for international companies in the Chinese market, but it is quite complicated to say that it is simple to do. This SONY China specially warmed up two games “The Original God” and “Journey to the West” for the Chinese game market. As a result, the two games were originally created and successfully IP-edited. As a result, both games met before and after. The player’s word of mouth collapsed. “Original God” is a game preview that gives everyone a strong sense of “Zelda”, and “Journey to the West” is after the game is released, because the quality of the game is far below the player’s expectations, and then because of marketing too It has been criticized and spit by the players. SONY China’s localization in China has just started two big heads

“Journey to the West” is very good as an animated film in the domestic box office, and is also a symbol of the revival of domestic animation, so SONY looks at this IP is also normal, but since it is gamification, then do it well, it should not difference. As a result, the game just came on the shelf, the player found that the quality of this game is quite general, all kinds of perfunctory, after a week on STEAM, everyone’s evaluation is more than half of the bad reviews, everyone thinks it is a skin-changing game, and the design of the game is 5 Years ago. Then the quality of the game itself is not good. As a result, the official spent a lot of money on the announcement. I invited various game media, KOL and UP to tout the game. As a result, the player did not buy it, and even touted it. UP masters together, and even some UP owners have to apologize to delete the evaluation video. This series is simply a failure path to re-enact a movie “Shanghai Fortress” this year. Poor gameplay coupled with excessive marketing, players are also passionate, this game is basically a street

SONY’s intentions are of course good. “Journey to the West” is one of the four famous Chinese classics. It has great influence in Japan. The well-known “Dragon Ball” borrows a lot of settings from “Journey to the West”. The domestic animated film “The Return of the Journey to the West” has become the iconic work of the rise of domestic original animation, and the box office and word of mouth have achieved great success. SONY chose no error in choosing this IP, but after that, the game was handed over to HEXADRIVE. This company is also a well-known production company in the industry. There are many masterpieces involved in the production, but from the mobile platform to the major consoles. Yes, so you said that the level of the production company is not good, this is not right, can only say that this HEXADRIVE did not spend much time to do this game, level design, BOSS design can save the province, so the game quality is also It can be imagined. As for the Chinese copyright party’s supervision of the game, to be honest, our domestic company has just had the concept of IP, but it is not very mature for IP supervision, and because it is the match of SONY, “The Journey to the West” The copyright of the October party’s cultural estimate is that it is no matter what the authorization is given to get the license fee. Finally, the game’s announcement, after all, the game is not good, you are invited to the top KOL to the game platform can not pull sales to improve word of mouth, the results of the media and KOL get money can only be hard blow, so it is counterproductive, subject to the player’s dislike And rebound, many players on the STEAM evaluation page claim to be “sand carving” and “stupid”. In addition, the players of TV games and PC games are the core players. Everyone’s requirements for the game are high, so everyone’s game of “The Journey to the West” is very high. If it is a mobile game, it may not be It will be so bad

“The Return of the Great Journey to the Journey to the West” This disaster-level failure can be seen as a typical failure case. IP is like a traffic star. It is not a universal success rule. The game ends up. It is up to quality and playability to speak