Ichi’s first domestic naval battle 3D animation “The Four Seas Whale Ride” preview was held at the Beijing Aquarium on August 10th, Aiqiyi Vice President Yang Xiaoxuan, famous writer Ma Boyong, Bukong Culture CEO Tongque and “ The production team of the Four Seas Whales was all present. At the scene, “The Four Seas Whale Ride” is an epic sea battle spectacle, ups and downs of the plot setting, and extremely sophisticated animation production technology, so that the media and fans are still unfinished and hooked. It is reported that Iqiyi won a variety of adaptation rights for the works of “Four Sea Whale Riding”, and the subsequent adaptation of the same name to the screen, games, cinema movies and derivatives will soon be with the users. From homemade dramas, homemade variety to homemade animation, iQiyi is constantly broadening the boundaries of homemade content, making excellent self-made content to help iQiyi build a competitive “moat river” and constantly improve its own “apple garden” ecosystem. .

“The Four Seas Whale Ride” animation is adapted from the novel of the same name by Ma Boyong, the “Ghost of the Character”. The novel has created nearly 10 million hits. Up to now, Weibo has read more than 200 million. Based on the high popularity of the original novel, the trailer of “Four Sea Whale Riding” shows the explosive potential once it is on the line. #四海鲸骑# The topic reading volume is as high as 290 million. At the same time, the official boost microblogging topic #四海鲸骑动画# reading volume increased to 14.66 million, once again confirmed the “four sea whale riding” animation high user appeal and IP brand heat. .

Ai Qiyi Vice President Yang Xiaoxuan.

Unlike the current fantasy, martial arts and other popular themes on the market, “Four Sea Whale Ride” takes the elements of naval warfare as a background, blending elements of adventure, fantasy, epic, and powers to showcase the ancient Chinese Maritime Silk Road. Nautical legend. The “Four Sea Whale Ride” animation is jointly produced by the daily vision of one of China’s top ten CG production companies and Horgos Fire Day. The costume materials, character modeling, and even the sea water effects of the characters in the animation are all It is a new benchmark for Guoman production. In order to be able to display the vast sea battle scenes and the hustle and bustle of the sea scenery in an all-round way, the “Four Sea Whale Ride” production team abandoned the production of 2D animations, using 3D production methods that can explain the special effects and better sea battles. . .

Famous writer Ma Boyan.

Not empty culture CEO Tongque

Yang Xiaoxuan, vice president of Aiqiyi, said that the “Four Whales” animation project has been in preparation for more than half a year, and the animation has been produced for 15 months. In this 3D animation, we have designed a total of 72 characters, 27 ships designed, and 35 design scenes. We hope to be able to perfectly restore the fantasy of Ma Hongyong’s creation of a grand worldview. In the future, iQiyi will maximize the commercial value of the IPC of the Four Seas Whale Ride through super-network dramas, cinema movies, and derivatives. Aiqiyi actively lays out the self-made animation business, insists on the strategy of “head boutique”, and has produced a series of fine animation IPs such as “Wan Gu Cang” and “Spiritual Domain”. In May of this year, the second season of iQiyi’s homemade anime “Wan Gu Xian” was officially finished. At present, the total number of albums of “Wanxian Xianju” series has reached 200 million times; the first domestic long-time animation produced by Aiqiyi, The series of “Fantasy” series of “Fantasy” has reached 1.1 billion. In order to better incubate IP and strengthen iQiyi’s own self-control ability, iQiyi’s well-known animation team and excellent creative team jointly launched the “Morning Star Program” to support excellent production teams, strengthen IP development, and establish and improve absorption. The proposal mechanism for high-quality content continues to output high-quality homemade animation for users. .

In addition, iQiyi continues to increase its investment in original self-made content, from homemade dramas, homemade variety to homemade animation, and iQiyi uses its self-made content as the cornerstone to develop its own industrial chain and accelerate its content. The release of ecological business value. In the future, iQiyi will focus on the super IP of “Four Whale Ride”, from the multi-dimensional development of film and television drama, games, cinema movies and derivatives. Yang Xiaoxuan revealed that Aiqiyi will join hands with Huang Jianxin and Ma Boyong to launch the super-network development of “Four Sea Whale Riding” at the end of 2018. .

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