On October 16th, the 2018 Cold and Mutual Entertainment Brand Upgrade Strategy Launch Conference was held in Shanghai. The theme of this conference was “Three Life and Everything”. Sun Yuxi, CEO of Changyi Mutual Entertainment, shared the road of upgrading the brand from the beginning of Mai Meng comics, establishing a multi-business matrix and deepening the pan-Entertainment brand. At the press conference, the company also announced the company’s important strategic layout in various fields such as comics, film and television, games, animation, education and overseas cooperation. The conference invited more than 400 industry representatives from home and abroad and more than 30 media to attend. .

Since the establishment of the enthusiasm and mutual entertainment, it has become more than a comic company. Taking “Mai Meng Manga” as the starting point and taking the IP incubation as the starting point, the company has deepened the field of pan-entertainment content and has been digging deep into the downstream industry chain. The business covers many projects such as film and television drama creation, game development and animation production. In just two years, the company has set up brand business departments such as “Mai Meng Film”, “Mai Meng Game” and “Mai Meng Animation”, and gradually built a pan-entertainment and all-media ecosystem. A development processes should also be related to the theme of this conference, “Three Realities.” .

诀 能 营造 诀 诀Sun Yuxi, the CEO of Husband and Entertainment, is exemplified by his McMug Manga APP product. After the launch, he has accumulated more than 5,800 works, and the platform has signed hundreds of works and dozens of writers. Today, the total number of users of Mai Meng’s comics has reached more than 38 million, and the daily active users are around 3 million. On this basis, the establishment of Maimeng Films, Maimeng Games, and Mai Meng Animation not only played a role in realizing its IP, but also amplified and influenced IP influence. The company has been focusing on the incubation and operation of IP. The company is based on comics, expanding its influence through film and television, making animation an original IP amplifier, and finally using games as the main monetization channel. This is also the current commercial business. Mode. .

The second major reason is based on a good domestic market environment. At the press conference, Dr. Liu Pan, an investor in Zhongze Jiameng, said that the domestic pan-entertainment industry is developing rapidly, and its core industry output value has reached 548.4 billion yuan in 17 years, becoming an important pillar of China’s digital economy. On the policy side, the state continues to strengthen the protection of copyright, and at the same time, it provides a healthier and orderly guidance for the pan-entertainment industry such as movies and games, which brings dividends and confidence to the companies in the field of pan-entertainment. .

At the press conference, the company announced its business development and future plans. In terms of comics, there will be a number of shadow-sharing works planned by the company. Mai Meng Cartoon and Shanghai Film Art College signed a contract cooperation ceremony on the spot, and the two sides will jointly create a school-enterprise joint comic studio. In addition, the third S-Manga comic contest will be launched at the end of the year. The “Animation Short Film” unit will be added to the competition. The scope of the radiation area will be further expanded, and the heavyweight judges will be invited. The prize money will also be greatly improved. .

Animation, Mai Meng animation key project “Dream Unit” is being produced. In August this year, the animation OP was launched and got a good response. It is reported that “Dream Unit” has reached a cooperation agreement with Pengu Film and Television, and the drama will be broadcast on the Tencent platform in 2019. Subsequent branding and cross-border cooperation are also underway. .

Game, the first domestic tea anthropomorphic two-dimensional mobile game “茗心录” created by McMug will be operated and distributed by Meishengyuan. The second-yuan female hand-to-hand tour “Dream Unit” will also be synchronized with the animation production and synchronization. In the future, McMug will also team up with Mai Meng’s comics to create original IP games such as “Moon of the Moon” and “Golden Words”. At the same time, it will cooperate with a number of well-known IPs to carry out game adaptation and transplantation projects. .

In terms of film and television, Mai Meng’s first online movie “The President’s Not too Bad Contract Wife” has more than 46 million hits after the exclusive launch of Tencent’s video platform. Another investment production network “Dragon Fighter Wei Xiaobao” in the three weeks of the launch of iQiyi, the amount of playback reached more than 6 million. It is reported that the enthusiasm and mutual entertainment will plan to shoot a number of roaming linkage works, including the works of “Minister Bad 3”, “Unusual Dessert Shop”, “Moon” and other popular Korean products. IP works “My 10 Personality of Brainstorm” and the Japanese ballet comic pyramid “SWAN”. At the same time, Mai Meng will also create a number of original dramas including “Autumn Dinner” and “Fast Speed Detective”.

At the beginning of its creation, the company has focused on creating quality content products. In the future, the company hopes to meet the needs of the pan-entertainment user community through multi-dimensional layout development, and present diversified works for the entire entertainment market. . The

Overseas section is an important theme of this conference. For the sea, the mutual entertainment has always been at the forefront. Mai Meng Manga is the first manga platform in China to go abroad. In 16 years, the overseas version of Mai Meng’s ComicGate was launched in Japan. In the past 18 years, overseas business has expanded, and overseas versions of APP will be launched in Singapore and Southeast Asia. At the same time, Han Hao also signed an excellent Korean author, and has already lost many high-quality works to the country. At the same time, Hankyu also teamed up to develop a well-known Japanese and Korean animation education company represented by the famous Japanese cartoons such as Kiyomizu, and jointly reached a deep cooperation intention to build an international training base for industry-university integration. This year, the company has also cooperated with Korea Net Zen WEBZEN and Changpan Brave Manga Studio to obtain the rights to the joint comics of the famous IP “Miracle MU” and the distribution rights of China, Japan, Southeast Asia and other regions. The work “Miracle MU: New Starting Point” has already landed on various major platforms. In the future, Hankyu will also build a global IP reserve plan and build a network of government agencies. During the conference, a high-end round-table forum was held. The organizers invited the well-known big coffees from the animation industry in China, Japan and Korea to conduct in-depth exchanges and discussions on topics such as “the pain points of cooperation between enterprises and the Chinese and foreign animation industry”. .

诀 进 动漫 动漫First-line animation designers set up online and offline professional courses in original design, animation, 3D production, and game production. It aims to promote more high-quality talents in the domestic animation field and promote the development of the domestic secondary industry. .

2018 is a year of mutual change and entertainment. Since the beginning of a comic book company, the company has gradually built a pan-entertainment eco-platform. It has really evolved from “one life, two lives, three lives, three things.” In the future, the mutual entertainment will not forget the initial heart and the future, continue to deepen the field of pan-entertainment, incubate high-quality IP, and create better quality content. At the same time, the enthusiasm and mutual entertainment will invite the peers in the industry to join in the cooperation with a more open mind, to jointly create a diversified pan-entertainment closed loop and promote the domestic large entertainment market.