The live broadcast industry has been developing for a long time. From the early days, capital was regarded as a hurricane, and many live broadcast platforms fell this year. The live broadcast industry seems to have taken a roller coaster ride. Especially in the past two years, there has always been a voice in the industry. The live broadcast industry has already fallen, and the future live broadcast business will be getting worse and worse. However, from the development history of various industries, no industry can always be in the “savage growth” stage. Compared with denying the big environment, it is better to think about how to grasp the user’s heart

In this regard, the B station that just announced the Q3 financial report data seems to have more say. According to financial report data, the B-station live broadcast and value-added services business increased by 167% in the third quarter. As of the end of September, the number of large members increased by 129% year-on-year, and the 2019 Bilibili Live Star Annual Festival (abbreviation: BLS Annual Festival) will also be held in November. Officially launched on the 22nd. What makes the B station live to maintain revenue and the rapid growth of users? From the just-launched 2019BLS annual ceremony, we may find some answers

Compared to other platforms, the style of the BLS Annual Festival is very fresh.

Although the live broadcast industry has been developing for several years, the industry has made few breakthroughs in technology. Instead, it has built a lot of gameplay with the banner of “innovation” around “paying”. Until last year’s avatar’s avatar “love” in the oil pipe debut, let the public realize that the original two yuan can really break through to three yuan, and even interact with themselves

In the B station live broadcast, there are many virtual anchors in live broadcast.

In order to introduce the technology into the domestic live broadcast field, B station made many explorations and attempts last year, and officially launched the virtual anchor live content category in November of that year. Up to now, including Japan’s well-known virtual UP owners, including the white blowing snow, the god Mea, the gods Qi Nai, Lu Naiちゃん, and the description of the habitat have been contracted to be stationed in the B station live broadcast. In addition, there is a lot of good people who turn to the virtual anchor category and get a breakthrough in the number of fans

Nowadays, many virtual anchors of the B-site live virtual anchor zone will be on the stage of the BLS annual ceremony for the first time, and compete with the real UP masters. The virtual anchors who are popular with the audience, such as the battle singer, the god Mea_Official, and the Akuya Official, will also make their debut. For the B station live broadcast, many secondary element cores and pan-quaternary users in the station have differences in crowd attributes from other live broadcast platforms, and the introduction of virtual anchor technology can not only meet the demand of the live broadcast users of the B station, but also It is possible to establish its own golden signboard in the live broadcast industry with serious homogenization and build a wider moat

In addition to constantly exploring new areas, B-station live broadcasts continue to work in the core area. Compared with the anchor lineups and levels that have been solidified on other live broadcast platforms, the anchors on the B-station live broadcast in the two sections of entertainment and games are younger, and the anchors in the platform are relatively high after 95 or even 00, and the live content and communication methods are also young. The expectations of the audience

For example, because of the dance debut, because of the “wave” of the big fire, there is also the post-95 anchor who focuses on dancing, “Millet porridge is good to drink qwq”, and the “five-tone incomplete” mobile expression pack singer “Gu Li “From”, they are the representative of the entertainment section UP main. The game section is mainly for the “old E” of stand-alone and console games, and each release has tens of thousands of likes of “Happy People”, and the “Black Tong Gu”, which is first-class but the sound is super-class, also has a good reputation. Popularity, they are just the tip of the iceberg of many live broadcast anchors at station B. In the BLS annual ceremony, there will be more excellent anchors to participate in and give the fans a wonderful live broadcast content, including even newcomers who have just debuted

In the B-site live recommendation content, almost every 2-3 minutes refresh will push a completely different anchor.

There is a buzzword at B station called “Newcomers are monsters”. It is said that there is always a newcomer in the B station, and this feature is also applicable in the B station. Compared with other platforms, the excessive traffic support of the head anchor, the algorithm of the B station live broadcast is relatively friendly to the newcomers. When the viewer enters the live broadcast homepage of the B station, the live broadcast content of the newcomer anchor can often be seen on the live recommendation page

Compared with the content homogenization caused by the excessive dependence of other users on the output of the head users, the algorithm of B station live broadcast is more conducive to the growth of high-quality newcomers, and the content of niche broadcasts will be more likely to be mined and spread. Form more diverse live content. Specific traffic support may allow anchors to chase traffic-oriented live homogenization content, so that the platform will eventually lose its diversified hematopoietic capabilities

Continue the B-station characteristic gene to create a feast for young people.

Through the blessing of young active users and high-quality algorithms, the content of live broadcast at station B is becoming more and more abundant. Nowadays, in addition to the core live content such as entertainment and games, the B station live broadcast also creates live broadcasts such as Meng Chong, Handicraft, Radio, and Screening Hall based on user attributes, and many high-quality anchors and featured live rooms have emerged

In the Meng Chong area, the Chengdu Panda Breeding Research Base broadcasts freely throughout the year. Through the daily “cultivation” of the giant panda, the live room has become a bridge for the audience to understand the national treasure; in the manual area, up to assembly The live content of hand-made production, assembly of the chassis, etc., has enabled many users to find a new “big god” UP master

From this point of view, whether it is from the broadcast content category or the segmentation field, the B station live broadcast has been involved, this diversified content and younger user groups also create an active and warm live atmosphere.This atmosphere makes the audience and the live broadcaster feel better on the live and viewing experience. In the past, young people mainly met and formed their own social circle through offline activities, and now young people directly open the B station live broadcast. When they want to see the world, when they are looking for like-minded friends, when they plan to kill time, the B station live broadcast is their first social broadcast platform

It can be said that in the current mature and commercialized live broadcast market, the ecology of B station live broadcast cannot be reproduced, because in the early stage, this system requires many live broadcast masters and users to precipitate, obviously only accompanying these young people. People who have been through the 10th year of the B station have such a gene. More importantly, the B station live broadcast understands that only high-quality live content can resonate with users

2019BLS Annual Festival, B station live broadcast wants to create a carnival feast for young people, he may not be the biggest, but it must be the best fit for young users