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At the beginning of 2018, the domestic superstar comic company Curtain Star and Tencent Animation reached a strategic cooperation, and the popular “19 Days” and “SQ” were strongly placed in the Tencent animation platform. The cooperation has drawn a long line, and the curtains, old and so on have been forwarded one after another, becoming another big event in the development of the domestic animation industry. .

The entry of the works of the company is one of the strongest New Year’s gift packages in 2018 provided by Tencent Animation. It is also another cornerstone of Tencent’s animation in the field of animation. This strong alliance between the company and Tencent Animation will bring new changes to the landscape of the comic industry, making the platform battle of the industry more and more fierce. .

Tencent Anime invites the curtain star to enter the platform.

The comic industry is welcoming new impetus.

For many Weibo users, the company is not a strange name. The original comic studio established in Beijing in 2010 gathered a group of outstanding Chinese post-90s cartoonists including the founder Muss, the cartoonist old first, and the altar nine. The youngest author is 96 years old. Although it is a relatively old-fashioned team of all-original cartoons in terms of establishment time, the company has gathered a high popularity on Weibo. .

幕星社’s works ranked first in the list of Weibo Asian and anime charts.

The artist’s old work “19 Days” was serialized on Weibo in 2013 and is one of the most popular ones on Weibo. In the “2016 China IP Industry Report” compiled by Tsinghua University, the IP influence of “19 Days” ranked first with 103.9 points. On Sina Weibo, #19天# topic has 7.22 billion readings, 8.567 million discussions, and 35 weeks ranked in the 2017 Asian animation charts (the list of 52 issues). Another popular comic book family, Jiujiu, joined the company in 2014. At the end of 2014, it began to serialize “SQ starts from your name”. Up to now, it has accumulated more than 3 million fans. Weibo topic #SQ# has 299 million readings. The readers are spread across 27 countries. .

微主题#19天##SQ# .

2017 The author of the company’s Weibo site has a total of 418,000 head user data, and the size of the big V has reached 25,000 (the large v refers to the number of people who read more than 10 million per month in a single month). In the introduction of Luo Bo, the director of Weibo Data Center, “the microblogging KOL (key opinion leader) users published a lot of readings, each reading 453,167 times, and the average reading volume of each blog containing the picture comics was 115,382. As a leader, the single-character comics of the company are over 20 million, which is a well-deserved traffic on the entire Weibo. .

High-quality pictures, fast update, focus on the vertical and vertical areas, and long-lasting power. These four points are essential for the achievement of such achievements. These elements have also contributed to the equally impressive overall growth rate of the company: In 2017, the number of comics released by the company was increased by 24%, the active interaction of readers increased by 34%, and the reading volume increased by 39%. The number of microblogging fans of the head cartoonist old first increased from 3.9 million to 5.1 million, an increase of 31%.

As more and more people in the vertical fields of technology, games, and live broadcasts begin to show a star-like tendency and establish closer ties with fans, the company is also becoming a fan of gathering and manufacturing. Head cartoonist’s animation industry star brokerage company. In this company, there are both old-fashioned fans who love American-style enthusiasts, and altars that have evolved from Japanese comics. They also have the legendary sleeping wolf and funny comic book author Yoshikawa. .

Star IP + high-quality platform strong alliance.

幕星社 not only protects each author’s own unique and highly recognizable creative style, but also brings together the energy of different authors to make the whole singer become a national circle. The fastest-growing black horse has turned the works of the company into a powerful comic industry IP. This makes the Star Society have a very strong attraction for Tencent Animation. The combination of Star IP and high-quality platform will spark the spark of the industry. .

Figure: Tencent Animation and Curtain Star are strong and strong.

First of all, for Tencent Animation, the works of high-quality IP such as “19 Days” and “SQ” will bring a new user group different from traditional comics, attracting more and younger people. The user appears. Secondly, the works of the company are mainly based on the story, and the narrative keeps up with the current events and the current hotspots of the society, which will inject new elements into the content ecology of Tencent Animation, making it more closely related to the times. At the same time, with its unique style of creation, the works of the company will bring more diverse comics’ storage to the Tencent animation platform and enhance the appeal of the Tencent animation platform. .

In fact, Tencent Animation is China’s largest online animation platform. The number of monthly active users has reached 120 million, and the number of signed comic works has reached 888. In 2017, the total revenue of creators has reached 140 million yuan. It already has a strong influence. The company has teamed up with Tencent Animation to not only realize a part of the fan conversion from the huge user group of Tencent Animation, but also help its work to expand the audience. At the same time, Tencent’s animation platform’s serialization of works is more systematic, which can bring readers a more complete and convenient reading experience, which is conducive to concentrating scattered users on social media to the same platform for deep cultivation. .

Tencent Animation is a big platform for the construction of the second yuan economy.

As the general manager of Tencent Interactive Entertainment Animation Business Department Zou Zhengyu said, “A good piece of work can have the same depth of content, and it can incubate the boutique IP and gain greater value-added opportunities.” After entering Tencent Animation, the Tencent interactive entertainment system, which consists of five business matrixes of animation, games, literature, e-sports and film and television, will be able to more easily realize multi-content forms through movies, animation, games and derivatives. The symbiosis has brought more public influence to the second-dimensional cultural consumption form of the company, which has become an important starting point for its next commercialization. .

To some extent, the strong alliance between the star IP and the animation platform is the only way for the industry to build an industry order and move towards commercialization. For the star IP such as the works of the company, the cooperation with Tencent’s rich platform will undoubtedly lead to a win-win situation of 1+1>2, which is extremely strategic for both. .

Comics has become the mainstream entertainment method for young people.

With the growth of the new generation after the 95s and 00s, the secondary culture has long ceased to be a subculture in a small circle, but has gradually become a mainstream form of content expression on the mobile Internet. The comics that people watch on the subway bus are not only the traditional “Naruto Ninja” and “One Piece”, but more become “19 days” for social media fragmentation reading. Works like SQ. The new generation of cartoonists who are no longer using the fountain pen and dot paper, which is represented by the Curtain Star Society, have catered to this trend and have been able to grow into a force that cannot be ignored in the animation field in a few years.

The emergence of this change also means that the original thick dimension wall is gradually weakened by the dual role of the new generation of cartoonists and new generation readers. At present, not only the traditional pan-quaternary population, but also the group of more non-core secondary users are also bound by animation, making comics a new form of cultural expression and entertainment. “Zhangman is a form of content that is very suitable for communication on social networks. It quickly establishes connections with readers, gains feedback from readers at the first time, and accumulates users. The update frequency of cartoonists may be once a day, and readers’ reading habits are easier to raise. Cheng.” Dream City CEO Yu Renguo said. .

And the cooperation between the company and Tencent Animation will bring further animation to the mainstream while promoting better works to more young people. On the one hand, as a leader in the field of animation, Curtains itself is rooted in social media and mobile, and itself has a strong “mass basis”; on the other hand, Tencent’s animation is a gathering place for the second-yuan group. After the entry of Xingshe’s works, more users of non-secondary core groups will be ushered in, which will promote the convergence of social media, mobile and secondary users on Tencent’s animation platform, and further expand the animation crowd. .

Comics has become a form of entertainment that young people like, and even their values and language systems are influenced by comics, and the new generation of cartoonists with wider coverage are gaining more and more weight. This means that attracting more outstanding new generation cartoonist works and operating it will gain more attention from young people, and will also inject more power into the entire Tencent mutual entertainment ecology. It is conceivable that attracting more star comic companies such as Makusho and their high-quality works will still be an important work for Tencent’s animation in the future. After all, younger users are more likely to have a future. .

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