On October 22nd, 52TOYS, a Chinese derivatives’ company, announced the official launch of the third “52TOYS Prototype Competition”. This year’s competition is based on the theme of “revitalization of cultural relics” and adhering to the tenet of “transcending tradition, revitalizing history and inheriting culture”. Through the prototype creation competition, I hope that more young people will accept and understand historical civilization through the new perspective of “super-activation”. .
This prototype contest 52TOYS specially invited Shaanxi History Museum, Beijing Film Academy, Shanghai Xinchuanghua Culture Development Co., Ltd., Lingbang Entertainment Co., Ltd., Polyphony, Enda Studio, Modo, National Treasures official The operator Beijing Wuxitang Culture Co., Ltd. And Beijing Hongfei Film and Television Culture Co., Ltd., as the co-organizers of this prototype competition, will support the whole process. In addition, this competition has received support from dozens of cooperative media to jointly create a game with industry influence and authority. .
Design is the forefront of the derivatives’ industry chain. 52TOYS promotes the development of the industry by organizing prototype competitions to explore and incubate more outstanding works and talents. Since the first prototype competition in 2016, the competition has attracted many prototypes and designers from home and abroad. The “Golden Palace” of the first competition champion group “Guanghan Palace” achieved a good performance in the 5 minutes after the listing. In 2017, 52TOYS teamed up with the “Glory of the Kings” creative highland to jointly launch the second prototype competition with the theme of “King of the Kings”. It also attracted more than 500 prototyping enthusiasts from around the world to sign up for the independent prototype. A bridge has been built between the division and the top IP. .
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Excellent works of previous prototype competitions.
The 3rd 52TOYS Prototype Competition will be organized around the theme of “Relics Super-Revitalization”. Interpreting the imprint of ancient civilization from a modern perspective is the purpose of the theme of this year’s competition, “Revitalization of Cultural Relics.” 52TOYS hopes to re-energize young people’s interest in ancient civilization and traditional culture through the works created by prototype designers, transcending tradition, activating history and inheriting culture. .
This year’s prototype competition, 52TOYS specially invited the big coffee in the fields of culture, design and art to form a professional jury with a large lineup. The jury members include: Vice President of Beijing Film Academy Ni Yuehong, famous writer Ma Boyong, and well-known artists and designers: Ma Zhixiong, Yutian Chuan Ren, Frank Kozik, Four Seasons – End, Molluscs, Dawn. .
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Jury lineup.
In the competition system, the competition will be divided into two groups: traditional sculpture group and digital sculpture group. Each group will be divided into gold, silver and bronze medals. The total prize money of the competition will exceed 100,000 yuan. There will be opportunities to achieve commercial mass production. The competition does not impose any restrictions on the country, occupation, form and style of the contestants. Until the end of the creative period at the end of February 2019, the prototype designers can register for the official website of the competition. Finally, after the jury of the professional jury, the results of the contest will be officially announced in April 2019. .
“We have been committed to cultivating and promoting the integration and development of the Chinese entertainment industry and the derivatives’ industry,” said Chen Wei, founder and CEO of 52TOYS. This competition is a new attempt of 52TOYS for traditional cultural themes. I hope that this competition will become the link between traditional culture and the cultural and creative derivatives’ industry, and inject more vitality into traditional culture! .
Registration link. : . http://www.52toys.com/gsc2018/index
About co-organizers: .
Shaanxi History Museum – Shaanxi History Museum, China’s first large-scale modern national museum, the first batch of Chinese “AAAA”-level tourist attractions, known as “the ancient capital of Pearl, China Treasures.” .
Beijing Film Academy – Beijing Film Academy is the largest and world-renowned film professional institution in Asia. It is also the art school of Beijing Municipality, the State Administration of Press, Publication, Radio, Film and Television and the Ministry of Education. It is known as the “Chinese Film Talent”. Cradle.”
Xinchuanghua – Shanghai Xinchuanghua Culture Development Co., Ltd. Is the leader in the Chinese animation IP licensing industry. The company has full authority to represent the “Altman Series”, “The Hatsune Miku”, “Detective Conan”, “Masked Superman”, “The Evangelion” and many other international famous animation IP.
Lingbang – Lingbang Entertainment Co., Ltd. Has diversified businesses including film and television content investment, program distribution and brand authorization, and has “Gintama”, “Death”, “My Hero Academy”, “Volleyball Boy”, “Restaurant” Ling and other more than 100 Japanese anime in the mainland China’s exclusive brand agency. .
Polyphony – A well-known brand of emerging cultural trends in the country, involving American comics, music salons, and trend toys. It has exclusive contractual partnerships with many well-known international IP, trendy brands and designers.
末那 – The studio is a well-known art studio developed and produced with original high-end GK models and statues.
摩点 – Modo is a well-known crowdfunding community focused on cultural and creative fields. Committed to helping creators raise funds, find supporters, and make new and interesting ideas come true.
Beijing Wuxitang Culture Co., Ltd. – Beijing Wuxitang Culture Co., Ltd. Is the exclusive operator of CCTV’s “National Treasures” program, and is fully responsible for the derivative development and business operations of the “National Treasure” program. .
Red Feather – Beijing Hong Feather Film & TV Culture Co., Ltd. is a professional film and television production and distribution company, successfully held large-scale events such as Beijing Film Festival and Silk Road Film Festival.