On March 1, 2019, Risheng (Shanghai) Brand Management Co., Ltd. [English name: SUNRISE (SHANGHAI) CO., LTD. [hereinafter referred to as SUNRISE Shanghai] was formally established. SUNRISE Shanghai is 100% funded by Bandai Nanmeng Palace (China) Investment Co., Ltd. [hereinafter referred to as: Bandai Nanmeng Palace (China)], and will carry out animation and image copyrights in China.・Copyright Management and We carry out various aspects of the business of IP related business
SUNRISE INC. Is one of the well-known animation companies in Japan and is part of Bandai Nanmeng Palace Group. Since its establishment in 1972, more than 400 animated video works based on original works have been produced. There are many popular works, such as: “Mobile Suit Gundam” series, “Love Live!” “, the “rebellious Lelouch” series and so on. The establishment of SUNRISE Shanghai is to better manage the IP of SUNRISE in China. While improving its popularity, it also responds to the love of SUNRISE works by bringing high-quality SUNRISE works to Chinese fans
In the future, SUNRISE Shanghai will fully meet the needs of fans, actively carry out commercialization, and expand its licensing business in China
Faced with the rapid growth of the Chinese entertainment market and the higher requirements of users for the content and form of cultural entertainment, Bandai Nanmeng Palace (China) will further promote the “IP Axis Strategy” that maximizes IP value. Through authorization and cooperation, the popular IP of Bandai Nanmeng Palace, such as “Pac-Man”, “Taigu-Da”, “Tekken”, etc., all shine in the Chinese market. The establishment of SUNRISE Shanghai will bring more possibilities for the implementation and presentation of the “IP Axis Strategy”. In the future, SUNRISE Shanghai plans to use its original IP incubation capabilities to create new IP and video productions for the Chinese market, bringing a more intimate and high-quality entertainment experience to Chinese fans
In the appointment of personnel, SUNRISE Shanghai was headed by Chairman of the Board of Directors (CEO) and Daisuke Yamada as Director and General Manager (COO). Asahi Kasei will also assume the role of President of Japan SUNRISE from April 1st, 2019. Daisuke Yamada has been based in China since 2015 and is familiar with the Chinese entertainment market. He is also the COO of Bandai Nanmeng Palace (China) Investment Co., Ltd. And Bandai Nanmeng Palace (Shanghai) Interactive Entertainment Co., Ltd. From organization to management, this deployment reflects the importance that Bandai Nanmeng Group pays to the Chinese entertainment market
Risheng (Shanghai) Brand Management Co., Ltd. Chairman (CEO) Shallow Mucheng [and SUNRISEINC. Representative Director.
Risheng (Shanghai) Brand Management Co., Ltd. Director and General Manager (COO) Yamada Daisuke [and Bandai Nanmeng Palace (China).
According to the three-year plan announced by Bandai Nanmeng Group, Bandai Nanmeng plans to continuously improve the ALL BANDAI NAMCO system and gather together the five major groups of the Group to create a better and more diverse entertainment experience for Chinese users. The five major business groups are: toy business group, Internet entertainment business group, experiential entertainment business group, video music production business group and IP creation business group with SUNRISE as the core