A few days ago, the second vowel dance mobile game “Destiny Singer”, which was developed by Shanda Games and Salted Fish Games, was officially announced that it will be launched on February 22nd. This is the first two-dimensional mobile game that Shanda Games added to the second-half yuan and other market segments in the second half of last year, and launched the brand new “i-dimensional”. It relies on the characters, seiyuu, musicians, and unique voice. “Travel” and other characteristics, “Destiny Singer” can be said to be one of the most anticipated products in the first half of 2019

In fact, with the booming development of the secondary industry in recent years, not only has the game industry injected a lot of vitality, but game manufacturers have also taken the secondary game as the direction of the key layout. As a domestic old-fashioned Internet company, Shanda Games began to deeply integrate the secondary element field in 2013, and launched a number of second-yuan games that are popular among young fans

“I-dimensional” takes the first step. The grand game “Destiny Saga” opens the beta countdown.

According to the “2018 Second Yuan Game Development Report”, the size of the second-yuan mobile game market in 2018 has reached 19.09 billion yuan, an increase of 19.5%. In addition, gamma data projections, in 2018 China’s secondary yuan users reached 370 million, of which 270 million people are pan-quaternary users and 100 million core secondary users. The huge market coverage and the ever-increasing market size continue to promote the booming of the second-yuan game

Unlike other industries, the second-level users have distinctive characteristics. They are highly optimistic about the game’s seiyuu, vertical painting, and plot, and pay special attention to the quality and experience of the game. However, with the emergence of many secondary products, homogenization products have increased, and the competitiveness of secondary games has also intensified. How game makers stand out in the “Red Sea” and give their products more innovative content and operations, which is a major challenge

“Destiny Sage” countdown poster.

Shanda Games’ upcoming “Destiny Singer” is also a full consideration of the new second-hand mobile game born in this context. It is understood that “Destiny Singer” is the first music game created with the “Music” as an opportunity to tell stories and create a world view through sound and play. In the quality of the game that the player is most concerned about, “Destiny Singer” has invited more than ten famous domestic painters such as Bison Hamster and Hanasa_ Shower to draw on the game. In the seiyuu and musician lineup, in addition to the present In conjunction with the Japanese seiyuu team, Chino Ai, Uchida Masato, Tanaka Rie, and other voices for the game characters, we also plan to team up with dozens of top musicians such as Sawano Hiroyuki, Aimer, and GARNiDELiA to customize the ACG music list for users

“Kazkali” character MV.

It is worth noting that in order to cooperate with the “Destiny Singer” officially launched, Shanda Games also released the “Kizkali” character MV of “Destiny Singer” in major video stations and media. Diablo-style MVs and songs are well received by fans

Strengthening the Advantages of Segmentation Shanda Games becomes a gathering place for young users.

“Destiny Singer” is the first product officially launched as the “i-dimensional” release brand of Shanda Games. It not only means that Shanda Games directly hits the ACG audio game market segment, and produces innovative content such as “Literature Music” to enhance the company’s market share in the secondary market. It also shows the “i-dimensional” distribution concept of Shanda Games with love and player first. In addition to “Destiny Singer”, the first batch of “i-dimensional” also signed a number of mobile games such as “RWBY” and “Junlin’s Land”, covering various categories such as action and war chess. Currently, the products are promoted in different degrees..

“Destiny singer” character Lie.

In fact, Shanda Games has continued to increase its core strengths in the sub-divisions in recent years, from the introduction of the earliest second-yuan mobile game in China, “Diffuse Million Arthur”, to the launch of the classic card game “Blood” The benchmark music tour “Love Live! School Idol Festival”, and self-study spontaneously, and in many countries and regions around the world to achieve brilliant results, “God Without Moon” and so on. Shanda Games has accumulated mature experience in distribution operations and IP development in the secondary field. I believe that in the future, under the continuous deep cultivation of Shanda Games, “i-dimensional” will bring more important games to the players, and will also contribute to the development of the domestic secondary industry