Ramp of the times

上周五的新声, we mentioned the topic about fan letters. Many writers took the opportunity to talk about memories of themselves and their fans. .

The cartoonist said that if he was serialized in the “Vampire League”, he was the one who did not send him a fan letter or lost his fan letter, then he would not marry his current wife. . .

(.https://twitter.com/tamakinozomu/status/1058323254136324096).

The cartoonist Tian Maru Ho said that there is a magazine editor, because no one sent him a fan letter, he felt that he was too pitiful, so he copied a reader questionnaire that praised his comics and sent him a past. .

It’s important to add that the editor also smeared the part of the questionnaire that the writer couldn’t see. .

(.https://twitter.com/tamaruhiroshi/status/1058328160054329344).

Although the writers who have such good memories of fan letters as the above two are the vast majority, there are also some writers who have received terrible letters. .

The cartoonist Dongcheng and Shishi are one of them. She had received a letter, using a whole paper, with about 5pt of handwritten text, full of her own opinions about the government at the time, the experience of writing letters to officials, and similar personal diaries. . .

Dongcheng is wondering what this has to do with himself. Suddenly I flipped to the blank part of the letter and wrote her real name. The letter said that she found her on the platform of the Shinkansen and received a radio wave from Dongcheng. The letter also contains the map and key of the letter to the letter. .

Dongcheng feels that this letter is so strange that she is reluctant to lose it. What is even more frightening is that the letterer sent her a similar letter in succession, and probably sent three in total. .

(.https://twitter.com/kazumi_tojyo/status/1058229076190609408).

The history of the pseudo-historian Harada is not related to the fan letter, but there are similarities: he once saw a website that said that the “Suzumiya Haruhi” series was influenced by Harada. Written.” Harada felt that he was not good enough. Later, he happened to meet Tanikawa, the author of the “Suzumiya Haruhi” series at a party, so he went forward to verify. .

Tanikawa replied that he had never even heard of his name. .

(.https://twitter.com/gishigaku/status/1058211602967580672).


In recent years, there have been many best-selling comics, all of which have been published on social networking services such as Twitter, and then received a press contact to publish a physical version. Many cartoonists have discovered the way to make money different from traditional commercial publishing. .

The cartoonist Tanaka Kyuichi has published many online comics in recent years, including many works from online fire to offline. However, he has been cautious about cartoonists embracing social networks, often emphasizing the importance of editors and publishers in the new era. .

The day before yesterday, Tanaka said on Twitter that since the beginning of this year, “the comics that are very popular on social networks, the publication of the entity booklet is not as good as imagined.” “The comics of the painting can be seen every time. It’s getting more and more obvious that people who have been mad on Twitter have sold so much in a single book that they are not as good as they thought. Is social network comics saturated and a red sea? .

Tanaka believes that their cartoonists must already think about the difference between “comics that are consumed on the screen of a mobile phone” and “carics that allow readers to want a single book as a fan collection.” .

(.https://twitter.com/keiichisennsei/status/1058533524754452480)

Many readers have also expressed their views on this. Some people think that the popular comics on Twitter are the ones that are overturned. If you look too much, you will be tired of aesthetics and have no incentive to buy a single book. Some people also pointed out that there is a time lag between comics on the Internet and physical distribution. At that time, readers have long forgotten its existence; others think that the price of the online comic book is too high, and those who watch online comics are not so particular about paper quality. It is better to introduce an electronic version of the collection fee…


Of course, not only comics, but also the structure of the animation industry is affected by the network. European and American online video services such as Netflix and Amazon Prime Video have made great inroads into Japanese animation, investing and participating in many works, which has attracted the attention of many animated audiences. .

The Japanese animation industry under the production committee system suffers from structural ills, and the online video service can pay a much higher budget than the ordinary TV animation. So, should the animation industry completely abandon TV and go all-in for online video services? .

The contributor, Ishida, published a column on the Business+IT website to discuss the issue. .

Inada pointed out that Netflix and Amazon invest in animation to meet the platform’s own needs. Therefore, the animations they are interested in are particularly limited. .

If Netflix invests in animation, it is to attract more viewers to become paid members. Therefore, they adhere to the “several elite” and focus on “Netflix Original” works that are not visible on other platforms. The policy is “unique”. .

And Amazon is different. The biggest advantage of their paid members is free shipping and priority delivery, and Amazon Prime Video is just a plus. Therefore, they are not obsessed with their own exclusive programs, but are more eager to “pay for members to watch variety shows as easy to watch as TV shows” and “high-profile programs for TV and other video services.” .

No matter which platform, it is impossible to cover all Japanese animations. If Japanese animation is focused on providing works for these online video platforms, it will inevitably be grasped by the platform side of the power to kill and kill, to always look at the platform’s face and provide the works needed by the platform. .

Although the market has been released as a video content, the market has expanded. But “market expansion” does not mean “getting free.” Video sites only pay for those who like the work, so the platform and audience requirements for content are more stringent than for domestic TV stations that are not specific to the majority of viewers. .

Choosing a foreign video platform is not necessarily a happy one. Having said that, it is also true that the trend of foreign companies entering Japan is unstoppable. In any case, Japanese animation has been impossible to stick to the previous business model. .

(.https://www.sbbit.jp/article/cont1/35625)