According to producer Saito, in addition to the TV series already broadcast, “Young bosses are primary school students! There was another TV animation project. However, due to the unsuccessful progress, it was forced to be put on hold for a while. When Saito saw that Takahashi Hiroshi had set up a carefully drawn character for the project, he was very keen to make the project into a finished product, so he joined the planning team at that time. Later, Saito listened to the rumors of the relevant people. Since the picture drawn by Gao Song is so brilliant, he may be asked to be the supervisor of the work. After that, after several twists and turns, the plan was transferred to the later theatrical version
As the original party’s lecture agency, I want to animate my best-selling products. This is a logical idea. DLE said that this matter is taken for granted, so the two sides did not think about it and hit it off. However, for DLE, which has been engaged in Flash animation for many years, it has become a “newbie” to enter the “traditional animation” field that focuses on painting. As a result, DLE is not like the large-scale animation production companies that are well versed in this way, lacking the experience of “commercial operations” in production. Moreover, Saito himself focused on the planning of the project, and more focused on the completion of quality. “Innocent” thought that since there is a supervised supervision of MADHOUSE, the audience should buy it. In retrospect, everything will be taken for granted by the reality
From the time node inspection, the theatrical version of the plan must precede the TV version. The reason why the latter is played in advance is mainly because the original works are popular works, but the first curly hair sale has passed 15 years. So, I want to mobilize the market atmosphere before the release of the theatrical version. Another consideration of this move is that, in view of the fact that the PR version of the theatrical version is a one-time investment, it will be spent, but if the “propaganda” can be converted into IP, it can be reused and recycled as much as possible. Cost. Therefore, according to Saito’s original idea, the production of the TV series will be entrusted to MADHOUSE. If the material is basically the same as the theatrical version, the cost can be minimized. However, due to differences in the intentions of the two aspects of supervision, the original “beautiful” idea was not realized. Moreover, the rest of the thrift measures did not work for one reason or another…
According to Saito, the length of the TV version has also been adjusted. According to the initial budget, the plan of “one period, 30 minutes per speech”, but considering the propaganda of the theatrical version, decided to artificially lengthen the cycle, so it was changed to “two periods, 15 minutes per speech”. The length of 15 minutes is not a small test for the image, but it is relatively good in terms of rhythm arrangement. Therefore, in general, it is more beneficial than disadvantages
Although it is not easy to operate, it is good to have 3DCG animations of “There are Muyu” in the same period before DLE. It happens that Saito is the animation production P and production committee P of that film. Plus audio supervisor Gu Dong teacher, is also one of the TV version of the common supervision, so, there are still people familiar with the production situation. In order to be on the safe side, before the script of “Young Boss” was officially put into operation, Saito also specially invited the screenwriters of “Mu Yu” to turn the first words
Also, because Saito himself has done a lot of short animations, some of them are only 2 minutes on average, so he has no resistance to making short films. In fact, the quality of the TV series and the audience’s reputation are not bad, but unfortunately, the audience is still relatively narrow. And the experience of the theatrical version is also very similar. In addition to the core powder, the film lacks people’s interest… Although it has been widely praised in the industry, it can be difficult if it is to be widely promoted. It is a typical “satisfaction”. In addition, Saito also concluded that he still needs to work harder to “guide the TV version of the audience to the theater.”
Analysis of the causes of poor box office, in addition to the objective unfavorable factors of the first day of the screening, Saito also felt that the design of the title and the main visual image of the character was somewhat restrained by the TV series. The “primary school students” in the title played a role of “persuasion” for the adult audience who should have become the main audience of the film. In terms of visual maps, although Saito is in favor of the design guidelines of Supreme Supervisor “as far as possible in the original work”, it has turned out to be counterproductive. Even the illusion that some viewers “have not touched the TV series beforehand, they don’t know what the movie is saying”. On the Friday of the premiere, the children who went to school could not come to the cinema to watch. All the above, resulting in an unfavorable chain effect repeatedly accumulated superposition
Saito also wants to turn things around, but unfortunately, it is a dilemma facing him. He did not want to change the title of the work that was criticized, but according to the serious questionnaire conducted beforehand, the conclusion was that it was not changed. After all, most of the core powder that follows the original is still based on the title of the work. On this issue, Saito and the founding members have been arguing internally for nearly a year. When I think that the original title is not conducive to the promotion of the theatrical version, it is equivalent to setting the original in an embarrassing situation. If the situation is unreasonable, it will have to be given up. In all fairness, compared to the box office receipts, Saito at least felt that the producer had presented a masterpiece for the majority of the original powder that would bring good memories. Therefore, he felt conscience about the original decision
After the film was released for 1-2 weeks, the voices from various social platforms were rising. This situation has really eased Saito’s relief, but the resulting 180-degree change in the audience of the film was unexpected. According to him, at the earliest they did not have a reservation for opening an SNS account. It has been observed that even the super-popular sub-publishing of the magazines has only a few hundred fans, so it is felt that the young and young works can not be sucked. Most of the late night animations, the number of fans before the show is about 10,000 people. If the official work of the home is pushed, there is no one to ask for it, but it will cause a negative impression. It is better not to open it
As a result, the users on all social platforms are seeking information on the works, all of which are brought together to the original work of Mr. Zhang Hongzi’s personal tweet, which directly leads the teacher to promote the embarrassing situation of the film alone. Now, the producers also felt that it was not right, and they quickly opened the account. Therefore, the various stages in the initial stage were very passive. From the end of March to the end of September and about half a year of the public release period, the number of official fans has risen to stagnation after rising to about 5,000. According to Saito, the number of fans has soared shortly after the release, and the total number of fans before the interview was about 10,000. From these data, Saito deeply felt that the users of the social platform are working hard to promote the work in a proactive manner
After about a week of film screening, Twitter’s comment forwarding number has risen sharply, especially when Xinhaicheng’s supervisor personally commented, which obviously led to a wave. Subsequently, the report of “FRIDAY” played a further role in fueling the situation, especially the article was also put on the Yahoo headlines. Then there is, seiyu Sugita and the early love will “small weaving (おっこ)” and “オッゴ” (MP-02A Oggo=Aogan, OVA Mobile Suit Gundam MS IGLOO – the name of the debut body in the Axis 0079-” is linked together, and has won a lot of solidarity and animation industry support for the work. There is also the teacher of the “Mu Wei”, the teacher of the water filial piety, a group of pushers who have public influence on Twitter, and the sincere recommendation after watching the film also helped a lot
Saito, who is still unclear about the actual boosting effect of Internet communication, followed by “Shinjuku Wald9” and witnessed many of the audience only to see Takahashi Supervisor, Toyota Zhiji P and his 3 uncles. The joint debut of the starting point at 0:00 midnight, within 10 minutes after the ticket is on sale, the ticket will be robbed. At that moment, Saito P’s heart had flashed a glimmer of victory
For the follow-up of the trend, Saito has not lost the opportunity to disclose the intermediate materials of the animation production, as well as the line material and other materials, and consciously increased the number of events that the main members will stage to the audience. In his view, it is more effective to adopt a combination of online and offline than the unilateral network. Based on the belief of “making money and relying on the legs”, Saito has spared no effort to arrange a long series of “seeing the show”. Although it is difficult for the parties to define the actual effect of the “running errands”, at least it is certain that the spread of the Twitter platform and the spread of Yahoo’s headlines have indeed yielded significant results. For a while, the Internet has even become popular with the topic of “young bosses are venoms.” Compared to the practical school like Saito, many keyboard man is better at using network tools to make all kinds of eye-catching gimmicks. This also made Saito gradually realize that the virtual operation is more able to cut the psychological needs of the current audience than to give a speech
In evaluating Twitter’s forwarding credit, Saito pointed out that the first thing was that the teacher’s magnanimity was greatly increased, and the original comic book was not linked to the movie promotion. If you want to worry about the original comics and the sales of surrounding goods. It is definitely necessary to make a more detailed and detailed plan
When asked, what lessons will be learned from the promotion of the theatrical version and the future DLE planning, Saito said that although the box office revenue is not satisfactory, he still has to stand up straight. The producer’s sincerity was produced and it really touched the audience. His point of view is that instead of using a straight ball to win the hearts of people, it is better to use the “straight ball”. The explicit NG policy has not been issued in DLE. Although it is not ruled out that due to various reasons such as authorization, some content that is not feasible at the time of creation will be discarded. However, in the future, the company will try its best to provide a free and benign creative atmosphere for the animation creation team, and strive for the audience to enjoy the works they like.And Saito firmly believes that sincere efforts can get the audience’s response. Of course, in business negotiations, as an introspection, at the beginning of future planning, it will also strengthen the “profit” considerations. In addition, Saito also revealed by the way that he is planning to re-cooperate with Takatsuki Supervisor, and he will try to make this theater version of the team better to serve the next work
When it comes to personal career prospects, Saito admits that there is no specific blueprint for his own planning. However, he has always wanted to do a series of “World Famous Theatre” series like “Space Three Musketeers” (“Spaceshipサジタリウス”) “Detective Sherlock Holmes”. To be honest, this time, “Young Boss”, he is also a long series that is consciously wanting to be a “world famous theater”, simply let the children see happy. Today’s world, sub-supply works, basically have to find a toy manufacturer to cooperate to open a case. However, Saito believes that with the increasing popularity of the Internet, it may be possible to explore new ways to realize more. Saito sincerely hopes that one day, the “masterpiece theater”-style program will be reborn. But he also understands that his dreams of cherishing his dreams, if they are told to the staff who are playing with the secrets of the Secret Society of the Eagles, will be laughed at by them
References:
- “Febri” Vol.52