When the mystery novelist Shi holds a book in other countries, he sometimes feels: “This story is wonderful, but it is a failure.” This is because the setting of the work or the development of the plot can not be justified, so that he has such a (Feelings); but sometimes, this contradiction in the work does not reduce the excitement of the story, so the drama design is so interesting. Moreover, “excellent failures” are much stronger than “uninteresting successes”, aren’t they?
(https://twitter.com/Ishimochi_Asami/status/1164188282156019712).
The female-family novelist Aoi 凛花 wrote this in a new work. The male protagonist (for some reason) was determined to delete her address in order to forget the woman who had had a relationship. As a result, the male writer and the editor read it, and both added a bad review, saying: “As long as a male has had a relationship with a woman, she will not delete her address.” Aoi had to adjust this part. She asked on Twitter: Is this really true?
(https://twitter.com/RinkaAki/status/1164381089172824070).
Please answer with experienced readers
The historical novelist Tanizu Yakari published a blog post saying that there are news reports. Recently, not only novels, but also many kinds of goods with long names have appeared
All the fans of the novel know that from a few years ago, light novels, especially online novels, appeared in this detailed description of the protagonist’s attributes, status, and what kind of novel is the title of the novel. It seems that this tendency has not only affected the novel
According to the analysis of the first movers of the web, this is because modern choices are overwhelming, and the time available to readers is limited. They want to eat their favorite stories more efficiently. In response to the reader’s needs, the title of the web will become like this
Tanizu also agrees with this opinion. As a novelist, the time to read a novel is also part of the work. But in general, reading a novel is nothing more than passing the time. In order to pass the time more fully, people have two choices:
- Buy high-rated items.
- Make judgments based on the product name and description.
Nowadays, the literary world is rumored that “the writers in the middle layer are gradually becoming unable to eat.” Although the top 20 famous writers have always earned a lot of money, the rest of the writers can’t sell a few books, but this tendency seems to be getting worse. The root cause is that readers are “not wanting to waste money and time” and the demand is getting stronger and stronger. Therefore, most books that are not in the head can not be sold because they are bought from the best works by ranking
However, the literary and art circles have not cultivated the territorial style of the title, which cannot keep up with the trend of today’s industry. In this way, books can only find the best solution in the game of “purchase high-scoring goods”
Although the rule of “purchasing high-scoring items” is definitely not bad, if this becomes the only rule, then it is troublesome. This will lead to a big gap between writers. Although Tanizu himself is not the top 20 writers, he can help him to support himself safely. In order to win the game “purchase high-scoring goods”, he is adopting various strategies; but he still feels that if he does not find a way to jump out of this rule, he will be worried
After all, it is to pass the right book to the right person. Although it is so simple to say, it is very difficult
(https://note.mu/yatsuyaguruma/n/n546fe346f001).
There are no works for everyone in the world. However, one by one will pay attention to all the new works to find the right one for them. After all, there are very (few). How can we pass the right work to the right person?
The music propagandist who was responsible for the famous musicians such as Utada Hikaru, AI, Imai Miki and others hopes to hold a lecture in the music production salon “SONIC ACADEMY SALON” to introduce the introduction of music marketing. In the lecture, he shared his two classic cases
I have been working with Yu Duoda before he debuted. In 2016, Utada returned to the music scene for about five years to stop the music event, and he was also responsible for the promotion of her comeback
Although Utada is a big singer recognized by everyone, but to make this comeback come out, there is only one weakness: because Utada has been silent for nearly 5 years, and many young people are in this blank period. Passed the middle and high school period with the most sensibility and the most susceptible to music. Utada’s music, for these young people, the appeal is weaker
So, 彻底 thoroughly investigated the characteristics, lifestyles and ways of action of Yuduoda fans in their teens through music-related information services, and planned a propaganda strategy specifically targeting “29 out of 30 people are not Utada powder. In the class, the children with very high musical literacy are the image of this ten-year-old Utada fan
梶 I think that it is important to be able to make a “fan personality portrait” that is intended to represent the representative audience
梶 While working at Universal Music, he was also responsible for the rock group GLIM SPANKY. Unlike Utada, the new GLIM SPANKY was limited. So he went to the Live House himself to talk to the GLIM SPANKY men and women fans, to investigate their lifestyle, and to set the fans in the “fashionable style of the north and the subculture and individualized fashion style, from the place to attend the specialized school of clothing. The 19-year-old woman who came to Tokyo and the “classical rock music that loved the 60s and 70s, and now still love the 48-year-old man wearing the Rolling Stone T-shirt”, envisioned their personality portrait
Next, he screened the media that the two personal portrait groups would be interested in, and actively launched targeted publicity, which made many influential and rock-loving cultural people and famous musicians praise GLIM SPANKY. In 2016, GLIM SPANKY was selected as the theme song singer of the animated film “ONE PIECE FILM GOLD” and became famous. In 2018, a personal concert of the Budokan was held
梶 concluded that in order to achieve breakthroughs in singers and works, we must first thoroughly analyze the objects that can be delivered, the objects that we want to deliver, and the clear-cut propaganda strategies and various types that can impress these objects. The tactics attract them
(https://cocotame.jp/contents/serialization/ongakugyokai07/)