In 1988, Hayao Miyazaki’s famous “My Neighbor Totoro” was lucky enough to be released in China this year. After five days of release, it won a box office revenue of over 100 million yuan. As an animation 30 years ago, it was indeed recognized by the Chinese audience

According to the movie box office statistics of 糯米网, the five-day box office of “My Neighbor Totoro” has accumulated a total of 106 million yuan, ranking second in the current real-time ranking, for a 1988 release in Japan. In the case of animated films, it is still unexpected for some fans to achieve such good results in China. According to the trend of the box office, the box office that reached 150 million in one week can still be expected

Recall that in 2016, it is also the Japanese animated film “Your name. In the domestic release, the box office that broke the RMB 500 million at that time and won the highest box office record of the introduction of Japanese movies in China became a good story. Coupled with the excellent box office performance of “My Neighbor Totoro”, I have to say that the acceptance of Japanese cartoons in China is still quite high

Why is Japanese cartoons so accepted in China? The author thinks that there are many reasons, but it also exposes some problems

1. The charm of Japanese animation itself.

It is undeniable that Japanese animation has the leading position in the world of hand-drawn animation, and the slender and exquisite hand-painted look brought by Japanese 2D animation, even if it is a gorgeous American 3D animation, there is no such thing. Japanese animation is not only beautiful and natural, but also more intimate than 3D animation. The story also tells the story of human nature and nature, which is distinct from the American style

As a neighboring country, although there are many differences in culture and China, compared with the West, for example, the American hero animation that emphasizes individual heroism is more suitable for Asian tastes, such as Japanese people also eat rice and chopsticks. Japanese itself absorbs various elements of Chinese character culture, etc., or makes Japanese animations more intimate with European and American works

2, 80, 90 after the environment.

This is very related to the domestic environment at that time. After the 1990s, the Sino-Japanese diplomatic relations resumed, and the cultural exchanges between the two countries gradually deepened. In the 1990s, many Japanese anime works were introduced and broadcast on domestic TV stations. After the 90s, the children grew up watching Japanese cartoons on the TV station, and because the domestic animations were not as good as Japanese cartoons in terms of content and graphics, many people’s childhood feelings became Japanese animation. Sheet

Before the release of the domestic cartoon “Ying Qing Kong”, I also played the Japanese animation “Slam Dunk”, and even put the theme song as an episode

It is a childhood of the Chinese people. The stalker of Slam Dunk has appeared many times. This also shows that Japanese animation has a high status in the minds of domestic children. This is undeniable

3, the lack of excellent animation works in China.

The author also mentioned that although “Ying Qing” tells the youthful memories of the Chinese people, it has repeatedly mentioned Japanese animation works, which is also out of frustration. Most domestic animation works limit the age level of the viewers, so it is difficult to have works suitable for audiences of higher ages. The works of younger age also limit the depth of the works. In addition, the reforms were initiated in China in the 8th and 90s. The open door, culture is indeed a stage of re-starting, lack of excellent animation works, but also a major pain in the country at that time

However, as more and more companies are willing to invest in the development of domestic animation business in recent years, the exploration of domestic animation is constantly accelerating and moving forward

4, the domestic lack of awareness of copyright protection.

Domestic In 2006, the broadcasting and television order began to prohibit TV stations from broadcasting overseas cartoon programs during prime time. After that, Japanese animation gradually faded out of TV programs. However, with the popularity of the Internet, domestic anime fans have not lost the opportunity to follow the latest animation front in Japan, but these opportunities are not copyrighted

Domestic animation piracy resources have been paralyzed. In recent years, because many video websites participated in the purchase of Japanese animation broadcast rights, we only saw the genuine Japanese animation, which also exposed the weak sense of this aspect in China, not only Japanese anime. Works, even a lot of domestic animation works are not protected because of the lack of intellectual property rights. Without independent intellectual property rights, the commercialization of the animation industry cannot be discussed. Here, the author is no longer in-depth, just a little bit of water. A few points, but these phenomena and reactions are still worthy of more people to think and explore