OnSeptember26,2019, after the primary election of the provincial radio and television administrative department and the Central Radio and Television General Station, the State Administration of Radio and Television organized an expert review, and the cartoon “Mu Qiling” produced and produced by Boruntong Culture and Technology. 3 The Heart of Qiling was selected by the State Administration of Radio and Television in the second quarter of 2019. Excellent domestic TV cartoons recommended excellent programs, reflecting the community of plants and human destiny, inspiring children’s interest in natural aesthetics, and building a bridge of communication between two generations
On September 26, 2019, after the primary election of the provincial radio and television administrative department and the Central Radio and Television General Station, the State Administration of Radio and Television organized an expert review, and the cartoon “Mu Qiling” produced and produced by Boruntong Culture and Technology. 3 The Heart of Qiling was selected by the State Administration of Radio and Television in the second quarter of 2019. Excellent domestic TV cartoons recommended excellent programs, reflecting the community of plants and human destiny, inspiring children’s interest in natural aesthetics, and building a bridge of communication between two generations
This selected work “Mu Qiling 3 Qiling Heart” is the latest masterpiece of Boruntong’s original core IP “Mu Qi Ling” series. The film mainly tells about the giant tree Mu Qi Ling Song card and human partners. Luo Fei, in order to prevent the artificial intelligence Gilga from taking the source of the energy of the Chiling continent – the heart of the spirit, after the five major plant tribes gathered five seeds of Qiling, and finally influenced the adventure story of Gilga and nature in harmony, is Produced by Guangming.com, iQiyi, Wuhan Children and Boruntong, Yu Peixia, president of the China Animation Society, gave an exclusive preview on the iQiyi network platform. The film inherits the spiritual core of Chinese culture and harmony, exploring “harmony between man and nature, harmony between nature and technology.”
“Wu Qi Ling” is the first animation brand in China with the theme of “Plant World” and “Hehe Culture” as its connotation. It creates anime works with “Jingchu charm, Chinese culture, world influence, and era characteristics”. It is a fun and interesting plant science cartoon. It is a happy history of family growth and an emotional world in which people and nature are in harmony. There are 3 original boutiques that broadcast CCTV children’s prime time period. They have won the first time in the national TV children’s column during the daytime, and are in Jiangsu Youman Cartoon, Guangdong Jiajia Cartoon, Shanghai Xuandong Cartoon, Beijing Kacool Children, etc. 300 Yujia TV station broadcasts, the country has accumulated more than 1,500 sets of rolling broadcasts, and the network broadcast volume has exceeded 1 billion times. It has been ranked first in the rankings of Sohu video and Youku video, and is very popular among fans. At the same time, “Wood Qiling is also a representative work of “going out” of culture. It has been exported to Brazil, Southeast Asia and other countries and regions, and is about to enter India
Boruntong’s series of plants have won the “National Animation Boutique First Prize” by the State Administration of Press, Publication, Radio, Film and Television, National Press, Publication, Radio, Film and Television 2013 “Motive Power” China Original Animation Publishing Support Program, Ministry of Culture “2015 Chinese Culture “Industry Key Projects”, Ministry of Culture “2015 National Animation Brand Construction and Protection Plan”, nomination for the “Golden Monkey Award” animation series in the 11th China International Cartoon and Animation Festival in 2015, Hubei Province’s 9th Qu Yuan Art Award, Hubei Famous Brand Products, National Press, Publication, Radio, Film and Television, 2016 “Motive Power” China Original Animation Publishing Support Program, Ministry of Culture and Tourism “2018 Cultural Industry Key Project”, 20th China’s 11th China International Film and Television Animation Copyright Protection and Trade Expo “Dynamic Golden Sheep” Excellent work awards, etc.
Boruntong aims to be the most professional children’s animation operator in China by “spreading a happy culture and drawing a wonderful life”. It uses animation to tell the story of China, promotes brand development with IP content as the core, and constantly promotes the fine tradition of China. Cultural creative transformation, innovative development, and strive to create more healthy and quality animation products
