Meishi Donnaz defeat: Closed shop is not a farewell, Fendi can taste again

The US-based donut chain, which has been in Shanghai for 20 years, announced that it will close the remaining 10 stores in Shanghai on March 25 and withdraw from China. When I am older, people will always have some old ages. The latter recalls the first time they walked into Meishi Donnazi. When they saw a 12-yuan Calpis cold day, they immediately placed money on the order. After all, in those days, Shanghai In addition to Ajisen Ramen and the food, there is no place to casually drink this unique lactic acid bacteria drink. I believe many people, like the prostitute, have an inexplicable affection for the young lion Fendi of Meishi Donnazi. Now Fendi is still selling, but the little lion has disappeared. The donut is a slogan from a fast food restaurant. It is “the fried noodles are sprinkled with sugar and become the world’s favorite”. It is true that there are such things in all parts of the world. It is also delicious to sprinkle sugar on the fritters, not to mention sugar cakes. Many people have seen that Mesto Donnaz wants to close the store, saying that the doughnuts are not suitable for Shanghainese taste, and the operating company said in the news that hydropower and rent price support can’t continue, but as far as the latter is concerned, this maybe It is a fate


People’s Square shops are still quite a lot.


Little shop has no sense of existence.

The first thing to know is that Meishi Donnazi should be transliterated from the Mister in the English name Mister Donut. There may be reasons like the American style. The idea is not correct. It is true that the company was born in the United States in 1955. It was not wrong in the United States, but when it entered Shanghai in 1999, this Messer Donnazi was completely a Japanese company. Originally in 1990, the US Meishi Donnazi was merged and acquired by another big donut brand. Most of the franchise stores changed their signs. In 2015, there was only one Meishi Donnaz store in the United States. The whole brand can be said to have completely left. The life of the American people, and the Japanese cleaning industry giant Yueqing, which was originally authorized to operate the Meishi Donnaz brand in Asia, has become the orthodox heir. It continues to operate Meishi Donnaz in the Asian region. The Japanese Meishi Donnaz store is currently about 1300. Home, entering other countries’ markets is to cooperate with Taiwanese companies, including the mainland


I probably can’t see it later.

In 1990, the US company acquired the US-based Donnaz’s investor-run doughnut brand, which was later the brand of the US-based Donnaz American franchise store. In fact, there are currently more than 30 stores in mainland China. The snack bar Dunn Dole is often seen. Dunn Du Le officially entered the mainland in November 2008 and opened its first store in Shanghai. Although it was 9 years later than Meishi Donnazi, its footprint has spread all over China’s first- and second-tier cities, and it has been increasing investment and confidence.Therefore, the withdrawal of Meishi Donnazi from China may be the fate of the brand. Both Dunn and Messer were founded in the 1950s. William Rosenberg, the founder of Dunn Dole, started running the company with his little widower, Harry Winock, but the management policy In the staging, Harry Winock ran to Boston to start his own Messerna, and in the next few decades they were the biggest competitors


Closed store notification.

Anyway, Shanghai’s Meishi Donnaz is going to close, but if you want to open it again in the future, you have to look at Yueqing’s business policy. After all, the competitor of Meishi Donnaz in Japan is a coffee chain like Starbucks. Shanghai has not been a fraction of the number of people for so many years, let alone the recent “burning coffee”, and repositioning is not a one-off event. Shanghai’s Meishi Donna is closed. For those little friends who scream “I don’t have Fendi to eat, I’m dying”, there is absolutely no need for it, because you can go to Japan to eat enough


The last US Meishi Donnazi (picture from the network).

Once the Meishi Donnazi (picture from the network)