Mobile phones have long been an indispensable part of our daily lives. In the past few years, we may buy mobile phones to buy in mobile phone stores. This is because there are usually three bags in mobile stores. After-sales maintenance is more secure
But now it is the Internet age, the momentum of e-commerce development is very fast, so that more and more people like to shop online, which has caused most physical stores to be affected. However, there is such a strange phenomenon, that is, many mobile phone stores nowadays, almost no one is going to patronize, but it is still well opened and will not go bankrupt. What is the matter? Let me talk to you. Chat
First: Mobile phone accessories.
Although the e-commerce platform has seized most of the business of mobile phone stores, the quality of things sold online is uneven. Sometimes we accidentally buy a mobile phone with good quality. If you don’t handle it, you will suffer a big loss, but Contacting the seller to deal with it, not only wastes the time of each other, but also affects their happy online shopping experience
Plus a lot of consumables derived from this mobile phone product, such as data cable, mobile phone film, mobile phone case and other mobile phone accessories, although the unit price is not high, but the profit margin is very large, sometimes encountered damage or loss In the case, it is necessary to replace the equipment in time, so it may sell more than the mobile phone in quantity, and once it is sold, the source of income is high, and it can continue to maintain the normal operation of the mobile phone store, and the mobile phone store If you sell a brand of products, there will be a certain rent subsidy
Second: Advertising.
In fact, the current rise in housing prices has led to rising rents, and the rent of storefronts like renting mobile phone stores will not be cheaper. After all, choose a better location, more traffic, most It’s good to be close to the city center, so it’s easier to attract customers, but to pay for such expensive rents, mobile phone stores are still very difficult. The reason why it can continue to operate normally without anyone coming to patronize is that it has a certain rent subsidy
Third: Cooperate with operators to help users recharge their cards.
Mobile store will generally cooperate with some operators, such as “China Unicom, Telecom, Mobile”, and can also profit from certain economic benefits when the current mobile phone business profits are far less than before, and generally speaking, Such operators cooperate, to a certain extent, the other party will also evaluate different levels of their mobile phone stores, and then give different amounts of rent subsidies according to different levels, which affects the rent of the house and the location of the store. It is related to the size of the area
And in addition to the rental source of income, there are also commissions and recharge commissions promised by the operators. As we all know, many mobile phone stores will have recharged business, card sales business, transaction flow package business, etc., like recharge of the phone bill, according to the amount of the amount you recharge, the amount of commission, the customer recharge, the natural commission is much more And if the mobile phone store helps the operator to sell a number, it can also get a commission. As for the traffic package, it is also based on the size of your package to calculate commissions, ranging from tens of blocks to more. Hundreds of pieces
Of course, there are some mobile phone stores that are closed down, but they are not seen by us. They may be due to poor management, or the withdrawal of brand owners. The funds cannot be returned to normal operation, or they may be looking for a person. Due to the geographical location and other reasons, the market was eliminated