What kind of work do you think of Jing Ani? “Suzumiya Kasuga” series? “Light Voice Girl”? Or “Lucky Star”? In the eyes of many anime fans, Jingani is the master and leader of the animation of daily animation. Because of the influence of these works, many talents have a special liking for the cartoons. However, observing the animation works of Jingani in recent years, in addition to the “Dragon’s House’s Dragon Maid” is a serious change of the sale of the film, the other main works are not selling the cute, what is going on?

“The Melancholy of Haruhi Suzumiya”, the start of the animation of the light novel adaptation. Around

2005, the Japanese animation industry began to set off a wave of “light novel adaptation” animations. Unlike the popular “manga adaptation” in Japan in the 1990s, light novels have relatively lowed thresholds and more different styles. The works can be used as materials, and the stories of light novels are also more popular among young people. The light novel animations are also very popular. They are represented by the then-shadowed Shana, and the waves of light novels are adapted to set sail

At that time, Jing Ani, who was not particularly eye-catching, joined the wave and took the series of the famous novel “Suzumiya Haruhi” of Kadokawa. Jingani’s exquisite craftsmanship and unique expression of his works are welcomed by the majority of anime fans. In addition, the interaction between network culture and otaku culture, “The Melancholy of Haruhi Suzumiya” is almost a phenomenon in Japan by virtue of its extremely colorful personality. The works of the level, the popular “SOS group dance” at that time, is the ED song of “The Melancholy of Haruhi Suzumiya”. Jingani made the red of “Suzumiya Haruhi”, and it was also famous for the success of “Suzumiya Haruhi”

From “Lucky Star” to “Light Voice Girl”, the explosion of everyday cute works. In the 3 years after

, Jingani established his own animation production position, and each year was led by a small amount of high-quality production style. In 2007, “Lucky Star” can be said to be the originator of radio wave culture, Q version is cute. The role, combined with the content of the high otaku culture, although a large wall of otaku and non-resident spectators, has laid a deeper foundation for the status of Jingani in the eyes of the House

After that, different animation companies have also begun to try the very lucky, omelet-like works of “Lucky Star”, with a simple daily life, with a spit-based drama. At the peak of such works, I have to say “Light Voice Girl” in 2009. Through the happy daily life of the little girls, this work portrays the happy life of the girls who are unimaginable in the House. After the school, the images of Pingze Wei and Akiyama are deeply rooted in the hearts of the people. Jingani is also basically seated. The position of the king of such daily animations. The author personally feels that after the “Light Voice Girl”, this kind of daily animation has reached its peak, and then the whole industry has begun to go down the trend. In 2013, the team of “Light Girl” once again tried to build “Yuzi Market”, but failed to pick up the phenomenal level of “Light Girl”

“Ice Fruit”, the first part of Jing Ani “literary transformation”.

Although in 2013 and 2014, Jingani also tried the works of “Secondary Diseases and Love” and “Gancheng Guanghui Amusement Park”, but the author thinks that in the 2012 Ice Fruit, The prototype of a literary fan of Jing Ani’s work style has been revealed. “Ice Fruit” and the previous “Light Voice Girl” are also good, the main “funny” is also good, there is a clear difference, no longer rely on the girl’s selling daily to highlight the role, more emphasis on using the story to shape Roles, and highlighting the relationship between different roles, and “Ice Fruit” also uses reasoning as the subject matter, but it is about some stories about the relationship between people, which makes the author feel a trace of “literary art” the taste of. Therefore, the “Ice Fruit” work, the first taster, is mostly boring, but after seeing the story that he really wants to tell, he has to admire the high degree of completion of this work

“The Shape of Sound”, the heavy artillery of Jing Ani who started the art.

Jing Ani is another very obvious style-changing work, which I think is the 2015 “Blow!” Euphonium. This work is a collection of inspirational, love, and human-to-human relationships. It tells the story of the playing department and follows the theme of music. The story itself revolves around the playing department and the music, and it is quite a taste of literary and artistic works. It is not “everyday cute.” Although the people are also very cute, they have begun to differ from the “Jing Ani face” of the “Yuzi Market”

Similar to “Ice Fruit”, “Blow! The more important thing about Euphonium is to shape the characters through stories, rather than relying on the daily fragments and the “selling” of the characters to advance the story. Even so, “Blow! The Euphonium is still in the direction of “Mei Mansion”. The official removed the original BG story and added a touch of lily to meet the taste of the otaku. I think this choice has his reason

But in 2016, Jingani tried to make an animated film “Shaping of Sound”, which is a comic book adaptation. This is a work that is completely “feeling”

“The Shape of Sound” is a relatively heavy story. The performance of male and female protagonists is too “feeling” for some people. For the handling of large-volume stories and complex characters, Jingai is still doing a comparison. Steady, but this work almost abandon the shadow of the former Jingiani of “Little Voice Girl”, from the story to the style of painting, are “very non-King Ani.”

From “Violet Eternal Garden” to “Leeds and Jade Birds”, why did Jingani become so literary?

To say that “Shaping of Sound” may not seem so “literary”, but it also provides enough clues. The name of Jingiani, which is truly “literary art”, is also the “Violet Eternal Garden” of this year. The unit drama is generally a story, the content of the story still needs a beautiful picture to support, the “Violet Eternal Garden” is also set out of the “King Ani face” style, the story becomes more and more “sweet” The slow rhythm runs through the theme, and the Violet Eternal Garden does look different. “Violet Eternal Garden” and the previous “Blow!” The Euphonium is different. The author thinks that the importance of characters and stories has dropped. What is more prominent is the kind of emotional atmosphere that the story needs. This is why many people question the weakness of the story of Violet Eternal Garden

In the same year, Jingani’s “Leeds and Blue Bird” was more thorough and more literary than “Violet Eternal Garden”. It’s itself as a blow! A rumor of the Euphonium, but did not complete the story of the role, but purely around the nuances of the two girls, carried out a very detailed description, and interspersed with a beautiful but very short fairy tale, Highlight the “ideal mood”. The attempt of Leeds and Jade Bird is that Jingani first paid more attention to the artistic conception of the work, not the story itself

Why does Jing Ani’s work have such a style change?

I think there are two reasons. Of course, it is the author’s personal speculation. There is no absolute basis

1. Improvement of the positioning of the work.

One is Jingaini’s girl who discovered the “Light Voice Girl” class, after arriving at the bottleneck in 2009, no longer compromised in the market, making “can sell” works, but making “want to do” works. It should be a change in Jing Ani’s attempt to style the work. This time, “String Sound” is also very obvious. Although it is a very obvious female-oriented work, it uses the theme of “Bow Road”, and the style is very stable. Most people will not like this kind of work. Jingani just wants to try to make a “literary fan” that favors the female audience, and “good selling” already has “FREE!” 》 to fill up

2, the influence of KA library mode.

As is known to all, in recent years, Jingani has used his own library works as the subject of adaptation. The reason is that he can take power from the source and not work for other companies, but the price of doing so is that the contents of the library are limited, and the KA library The threshold of the work seems to be much higher than other libraries. There are only a handful of works that can be awarded with prizes in their own works. Therefore, the theme of the adaptation of Jing Ani is limited to a large extent, and there are some works of literary style. The work is expressed in words, which may be gorgeous, but to make an animation, it is difficult to support the content of each 20 minutes by the screen alone

However, from the perspective of “Leeds and Jade Birds” and “Shaping of Sound”, the author thinks that Jingani actively wants to change the style of his work, so that the trend of the works is becoming more and more literary