Interview with Song Ji, the founder of Rhino Interactive, the production and dance company of Destiny

Before the ChinaJoy show, Shanda Games officially released a brand new release brand “i-dimensional”. , in the first list of games, there is a 3D song and dance called “Destiny Song” by Rhino Interactive. With the opportunity of ChinaJoy, we and the evil society also interviewed the founder & CEO Song Jie of the game research and development company “Rhino Interactive”, let him introduce this “Destiny Saga” game for us. .

Jimmy: First of all, would you like to ask Song to introduce yourself and your company? .

宋总: I went to UBISOFE in 2003, that is, Ubisoft in France. After a few years, I went to 51.cn. Made a vice president of 51.cn. At that time, the 51 new dazzling dance project was a terminal tour project. After that, I started a business and started the rhinoceros interaction for almost 4 years. Our company is always a product related to sound dance. I have done a page tour, two mobile games in the stage of entrepreneurship, the original 51.cn was also the main dance, and later we did “Dance of the Sky.” The core staff of our team have 10 years of experience in this category of music and dance. .

Jimmy: I started talking about it from 51 to the present. Basically, I am doing this. Why are you particularly focused on this game? .

宋总:Because we have accumulated first, it is very difficult to do the mainstream game market such as MMO or card. Be sure to have a strong accumulation of things to do well. The quality of the game is also high now. Because we have accumulated, other inter-bank companies have invested a lot more than us. We do this category, because everyone knows how to do it, so it is easy to get used to. If we go to other categories, it will cost us a lot. Therefore, we always hope that we can do well in this category. .

Jimmy: Then why did this game with the second-element attribute “Destiny Singer”? .

宋总: First of all, the second yuan is now the vent. We have also done relevant research. We used to watch the direction of the second element when we were doing traditional sound games. Look for a suitable entry point. After the investigation, we found that music and dance games are very popular among secondary users. There are no dance parts in the two-dimensional game on the market today. And we happen to be a company that is good at this aspect, so the two combine to do this two-dimensional music dance game. Our original intention is to be able to play a MMD, like the Taoyuan love song on the B station, the quality of the pure land, but you can only watch the video. Our team feels that the subject matter in this area is very good and no one is doing it. We have experience in this area we do. We have to achieve the quality of each song to reach the level of MMD. .

Jimmy: This “Destiny Singer” has powerful secondary attributes and a lot of genuine licensed music. What preparations did your company make for these genuine music licenses? .

宋总: We purchase these music copyrights through various channels. .

Jimmy: So how big is the size on the music library now? .

宋总: Our music library has more than one hundred second-yuan songs, and will continue to increase in the future.

Jimmy: Because there are original singer systems in the game, there are now 5 singers. How are their images designed? What kind of gameplay will be around the game? .

宋总: First of all, we will write stories, plots and worldviews that match their image for these five singers. Then, through the art setting, it conforms to the role of the secondary user’s aesthetic and puts it in 3D. As for the gameplay, the development of the singer, the singer’s dressing system, the singer’s dance system and the growth system. .

Jimmy: What kind of system is the dance system in Destiny? .

宋总: The dance soul system is a set of characters (a dance soul) configured to have a bonus on the character, the character can be configured with a few dance souls. There is a little value bonus without affecting the balance of the competition, which is also available to non-bank players. .

Jimmy: “Destiny Singer” also has a freestyle system for dance steps, I want to know what kind of system this is. How did the player play this system?

Song Zong: This is part of UGC. UGC is a very interesting part of the second-yuan players. In freestyle, there is a dance DIY, the DIY of the spectrum, and the lens and expression can be DIY in the dance. We will officially provide the dance steps of this song. You can use the official dance steps to jump, you can also edit the dance steps yourself, or even edit the songs and the spectrum yourself. Each dance step can be configured by itself, and the official can provide various expressions of the characters. There will be a variety of dance steps, players can arrange their own dance steps. .

Jimmy: Is this like providing a game development engine for players to develop on their own, UI interface and so on? .

Song General: The UI interface is officially available. After the player has programmed the dance, he can invite friends to dance with him. After you have programmed the dance, you can upload it to various social media. It will generate a video, which is equal to the player to adjust the MMD, these operations can be completed on the phone. .

Jimmy: As an official, how do you encourage users to create these UGC content? .

Song: We will have some guidance and do some corresponding content, such as the Innovation Competition. Do some activities to let users participate spontaneously to develop a habit. For example, some users have compiled a great dance at station B and shared it with various websites. These users may also come to our game. .

Jimmy: Before the rhinoceros made the sound dance tour, it may be more of a mass group, this time added the second element attribute. What kind of audience does the game of Destiny Swords face? .

宋总: First of all, “Destiny Singer” is a music and dance game, its attribute is a second element. But we welcome all music and dance users. .

Jimmy: Now, at what stage is the game of Destiny Ghost, when can I meet with you? It is said that there have been some small-scale tests? .

宋总: Today at Shanda officially, we will conduct the first public test in August. It will be officially launched during the year. .

Jimmy: What new content will be added in the future development of “Destiny Saga”? .

Song Zong: First of all, the gameplay, the dance gameplay will be continuously updated. There is also the linkage of IP. We now have five singers, and we will continue to add new singers to enrich the world view of the game. There are also singer’s dormitory, the development of the singer and other systems. There are also constantly increasing songs. .

Jimmy: The biggest difference between this game and the ordinary sound game is that it has dance. What offline promotion activities will be done in the future? .

宋总: First of all, there is a dance competition similar to AGG in our game. Those who win the championship, we will leave their names on the honor list. Then we will also hold an offline competition under the line. .

Jimmy: Regardless of the B or A station, contributions such as dance are very popular. Have you considered looking for some well-known up mains to do endorsements and the like? .

宋总: I have considered this one. .

Jimmy: When is the game officially online? .

宋总: Yes, we are discussing this matter with Shanda. .

Jimmy: Shanda’s i-dimensional plan, Destiny Saga, is one of them. What do you think about the i-dimensional plan? .

宋总: Very good. Helpful to our research and development. We are distributing it to Shanda. Shanda has a successful second-yuan experience. God has no moon, lovelive is also good. Their experience in this area is very rich. .

Jimmy: This core game players, they have higher requirements for the sense of sound strikes. .

Song Zong: The demand for the sound of the game is very high. We have automatic correction for the debugging of the hitting. The feedback time of each mobile phone screen is different. The feedback of various models of Android is different. .

Jimmy: Will you join the original track? .

Song General: The original track has already started. There must be some well-known songs in the early stage. As the version progresses, we will also launch our own original tracks. .

Jimmy: What are the considerations for the linkage of IP? .

宋总:IP We chose together, and now we have opened the voting to the players to see the player’s choice, and then we will talk about IP linkage.

Jimmy: How long does it take to announce a formal linkage? .

Song: I can finalize the IP this month. We want to have IP linkage before the official launch, or the first version of the online version has such linkage content. .

Jimmy: Ok, thank you, Song. .
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