IfthedomesticanimationTOP10isselectedin2019,“GiantGreatWallBiography”isundoubtedlyapiecethatshouldberemembered.Ithasitsowntonalityandtemperament,anditisnevermediocre
In2015,theanimatedfilm“TheReturnoftheGreatStories”won956millionboxoffice,andmorepraisewasreceived,sothatpeoplecanseethehopeoftheriseofthe country
In the same year, a group of young people who were addicted to the animation industry could not help themselves. They followed the domestic anime colleagues to Cannes, France. However, at the film festival, they found that there was no imaginative appreciation and enthusiasm. The domestic film and exhibition area was only a sly audience, and it was a cold
Nothing to take care of the luxurious lazy free boulevard and the beautiful St. Margaret Island, they are all thinking about the same question: Why are foreign audiences not interested in Chinese animation?
With this problem almost common to Chinese anime people, they returned to Wuhan from Cannes
Later, they realized that first of all foreign audiences are not easy to accept the faces of the East, and the Chinese stalks do not understand them. If the values of the stories are hard, it is even more difficult to obtain the market overseas
So, they decided to make an anime, Chinese symbol, and world identity that can be spread around the world
With such a pledge, I hope to be able to assemble the best strength of Chinese animation. Wang Shiyong of this group of young people has spent seven or eight months convincing Gao Yuan, the animation director who has been the “catcher” Later, I found Liu Bei, a famous screenwriter who once directed “Star Travel” and comics “Don’t Let God”, and Hu Minhua, who was the chief creative producer of China’s first full three-dimensional digital film “Magic Ring”..
Even the dream team of such a Chinese anime, the whole process is not smooth sailing. “We have been doing it for more than 3 years. The process is very difficult. Everyone is doing a very bad job, but we don’t want to do it. We have to be desperate, don’t leave the way, and put all the money in. Our two directors, one made a facial mask, and one made a high blood pressure.” Wang Shiyong in the later new era of China Animation Innovation Development Roundtable Forum Said
So, over and over again, overthrow, polish, modify, and repeat
2017, this work was selected for the National Animation Brand Construction and Protection Plan;
In July 2018, this work won the “Excellent Animation Award” of CCG 5th New Life Power Animation Game Original Competition;
On March 16th, 2019, “Giant Great Wall Biography” rushed out of the classic IP containment and won the laurels. The number of hits across the network exceeded 400 million, and the score of B station was 9.7 points.
Three years is the process of this work from scratch, and also witnessed the difficult course of the rise of domestic animation
The group of young people who fought in Cannes and indulged in the animation industry could not extricate themselves. There is a common name, two o’clock anime;
This animation, which lasted for 3 years and has a similar rating to the classic IP, is called “Giant Great Wall Biography”
I. A unique type of original IP.
At present, the top two domestically produced movies, “War Wolf” and “Wandering Earth”, in addition to Wu Jing’s participation, there is one thing in common is that they all have a certain degree of groundbreaking. “War Wolf” has created a new type of Chinese military + war + action, “Wandering Earth” has opened the journey of China’s hard nuclear science fiction
“Giant Great Wall Biography” at this point, in line with them. The external work positioning display is China’s first three-dimensional all-animal theme children’s adventure animation, focusing on the audience of 6-14 years old. Among them, “all animals” is indeed a bright spot, and it is also a very rare type in domestic animation in recent years. Except for the works of “young and gray wolf” and “bear”, which are mainly young people under the age of 6 In the middle, most of them are set by real characters. The last animal-like work suitable for children over 6 years old and with good response is also the 2007 Rainbow Cat Blue Rabbit
Two-point anime CEO Wang Shiyong said: “People’s aesthetics vary widely, but the animal’s preferences are not much different. The animal images of the world are common.”
As he said, Hollywood’s “Kung Fu Panda”, “Lion King”, “Underwater Story”, “Crazy Animal City” with animals as the subject of expression have won the love of parents and children around the world
And in the 2018 domestic animation list TOP10, 5 are fantasy, 8 are based on novels or comics. “The Great Wall of the Great” is an original anime for animal adventures, showing a valuable courage and strong construction ability against the trend of the market
Second, a new hero view.
Give your child a hero, almost a lot of cartoons. So, what was the hero in the domestic animation in the past?
The children see it, it is usually Sun Wukong-style heaven and earth, omnipotent; is the “big hero Di Qing” in the Di Qing martial arts, Zhiyong Shuangquan, Baojia Weiguo
There is no doubt that they are all strong, and the strong naturally have the ability to protect the world and become the hero of everyone’s admiration. This is the traditional view of heroes, simple straight
But the times have changed, the environment, life, cognition, and aesthetics are changing. In addition to this single heroic view, we need to provide children with fresher, more grounded, and richer heroism
Fortunately, on this classic proposition, “Giant Great Wall Biography” gives a new and exciting answer:
“The best of the world, is the world that does not need heroes. But the world is not going to be good for yourself. For the time being, I still need this kind of super hero.” – “The Great Wall of the Great”.
Looks like S2, but don’t have a deep meaning worthy of speculation
“The Great Wall of the Great Wall” is the protagonist of Ono, a wolf who was raised by a deer from a young age. He wants to be the greatest god, but his power is not high
But this is not the protagonist setting of the strong in the traditional sense, but the heroic transformation has gradually been completed in the adventures and struggles along the way
Because “The Great Wall” tells us that there is more than one definition of a hero: when you are in distress, the moment you come forward, it is a hero
We hope that children can understand that a hero is just a mortal
Does this concept feel a little familiar? Yes, think carefully, you will find that under the seemingly ordinary growth story, “Giant Great Wall Biography” hides an ancient Chinese spiritual core – Xia
The so-called “many men” is the country for the people. In the original interpretation of Xia, Wu is the capital of the heroes, and righteousness is the soul of the knight
Just as Xu Ke said, “When we encounter difficulties in the real world, we regard the “man” as Ken as a hope of solving problems. With these people, we feel that there is hope in the world.” It is such a hope that Biography shows
In the role of the setting and transformation of the logic, such as the short three episodes, the outline of the environment and atmosphere of the protagonist Ono, a remote and simple town, does not regard it as a different kind of folks And the partners have added a lot of trouble to the villagers, but they have always been inclusive of the growing environment. And the gentle and intelligent Lu Niang, who also loves his deer brother, and a deer who dreamed of becoming a big hero since childhood, the threshold of glory, sacrificed him at a crucial moment, and taught him kindness. These have built the growth motivation of the protagonist Ono and become the underlying logic of all its actions
The “Giant Great Wall Biography” took a few episodes to build and pave the “feelings”. Every time the protagonist is eager to take care of himself, every time he rises up and resists, he is in harmony with the survival of the whole country and the world. This is to plant a seed of homeland in the child’s growth education, so that the child has a “home country view”, “big picture”, “historical view.” These are the direct influences on children’s cognitive self and others, self and family, self and society, self and human destiny, and then affect the child’s life and self-awareness. This is all quality education. The roots and heart
Third, authentic Chinese style, pure Chinese flavor.
From the “Return of the Great Saints” to “The Big Fish Begonia” and then to the “Da Hu Law”, people have a wide variety of definitions and forms of Chinese style. Today, there is also the “Giant Great Wall Biography”. The Chinese style should not be just a full-screen Chinese red, a variety of Chinese symbols that can be recognized at a glance, but rather a lot of seemingly inadvertent details. It doesn’t have to happen all the time, it also allows you to understand what is the country and what is the home
The essence of Chinese traditional culture is “meaning”, and many works put all the energy in the “shape”
And “Giant Great Wall Biography” is a grounded Chinese story, no matter from the structure of the story, the setting of the world view, and the internal elements
From the perspective of the framework of the story, when constructing the four countries of Qingshui, Baichen, Jinsha and Heifeng, the second processing and design were carried out based on the four typical landforms and characteristics of the country. Director Yan Jixiang said that our country is 9.6 million square kilometers. We have the responsibility to show the great mountains and rivers of the motherland to our next generation through animation, and appreciate the charm of the mountains and rivers of the motherland. They hope to make Chinese elements more fashionable, more in line with the aesthetics of today’s children, and to form a natural attraction
From the perspective of the world view of the story, in order to block the evil Black Peak country from outside the city, Bai Chenwang used the emperor’s seal to order 100,000 soldiers to form a giant city, and the two countries returned to defend the country, making the tenth general God trains descendants in various countries and establishes a gate to protect the mainland. In this setting of worldview, we can see the shadow of many traditional Chinese myths and historical stories. It is rooted in the blood of our nation and has a natural closeness with us. It is naturally easy for children to understand and accept
“Giant Great Wall Biography” gives people the feeling that they are two words – “pure”, a truly Chinese story, not only in the Great Wall, the Dragon, the Sugar Man, the Giants, the Silk Road, the Three Kingdoms, the Taoist, etc. The expression of the wind element is that it has a warm story core, and the sense of responsibility for defending the homeland and taking responsibility for the world is the unique guardianship complex of the East
These expressions of Chinese elements are very appropriate, neither excessively publicized nor deliberately deepened, reflected in the overall situation is also reflected in the details, naturally comfortable, crisp and neat, overturned many of the vulgar routines of the previous years, breaking The narrow limitations of animal prints
It is expected that in July this year, “Giant Great Wall Biography” will be officially broadcast overseas. I believe that this pure Chinese element and the Hollywood narrative can be liked by children of different nationalities and countries. After all, about dreams, Friendship, growth, and guardianship are the eternal motifs that all human beings care about
Fourth, the film-level domestic TV animation.
Really love or want to circle money, how long it took, where it is spent, the quality of each frame, can not fool people
“The Great Wall of the Great” will be carried out in the cinema auditorium. The effect of the film can withstand the film level of 2k-4k, and it can also stand the discerning eye of the industry experts. Minister Song Lei praised it as “an animation work with film-level production standards.”
As for why it is necessary to strive to achieve film-level standards, director Gao Yuan explained in an interview that, in the eyes of many people, we did choose a way that seems unappealing. That’s because “Giant Great Wall Biography” is our own IP, just like our own children, so even if “Giant Great Wall Biography” is not a big movie, we still hope to use the existing resources to make it the best and do it. To the extreme
There are netizens commenting on Douban: The quality of animation production is really in line with the film level, which is why each episode is not long, otherwise the money is burned
Two o’clock very anime production team in line with the principle of “the animation for children must be good-looking”, only the original design of Ono’s original design has been revised more than 20 times, and the three-dimensional model has been modified more than a dozen. Secondly, it was confirmed that the fashion and handsome Xiaoye image is now, and he gave up the realistic effect of the advanced animation, and pursued the pursuit of color and pursuit of real narrative. This is also known by industry professionals as having courage and clear thinking
Director Yan Jixiang said that some of the previous traditions, the story is good-looking, and now the children can’t stand it, they will dislike the soil. So what we have to do is to optimize the external performance of animation in a more scientific way, just like surgery, to make our artistic style and artistic style more creative. We hope that the characters and stories we create will be like the same year. Sun Wukong, who is in the sky, rushes out of Asia to the world
Applying a line in the animation, the Chinese animation market will not be better for itself. For the time being, it is necessary to have more works like “The Great Wall of the Great”, dare to explore and dare to catch up with all the works of the family
If the domestic animation TOP10 is selected in 2019, “Giant Great Wall Biography” is undoubtedly a piece that should be remembered. It has its own tonality and temperament, and it is never mediocre