The virtual idol’s call and liquidity is no worse than an ordinary star

There is such a winery in Japan. Although the store is concentrating on the winemaking process, the sales volume is always unsatisfactory. The annual sales of a wine is also expected to be difficult. But the interesting connection with a virtual idol brings a turn to the winery

This Wakayama winery launched a Japanese wine called “Sorghum” in the spring, which is the same name as Japan’s super-popular virtual icon Takahashi. It is this “fate” that makes countless Gaochunfeng’s otaku fans rush to buy punch cards. Even more coincidentally, Gao Qiufeng’s birthplace is the same as that of this wine, and Gaochunfeng’s people love to drink, which has inspired the enthusiasm of the fans, and many people made a special trip to the store in Wakayama to conduct a “Holy Land Cruise”. “

Smart business quickly captured the business opportunity, and launched a “wine + hand-made” package with Gao Xiaofeng, which completed half of the annual sales in a single month, and even in short supply

And in China, the brand’s sensitivity to business opportunities is not too much

At the CES Asia 20 19 exhibition, Epson, the internationally renowned printer brand, found the current domestic fans TOP1’s silent sauce & MOMOOU sauce linkage, invited the silent sauce & MOMOOU sauce line to participate in the Epson booth product display, and with Intimate interaction with the show fans

Originally, the opportunity for this cooperation came from a video released by the silent sauce in the vibrato. The silent sauce in the video was scanned and scanned, and a hot dance was completed on the photocopier. The whole image jumped on the “machine”. Stereo vivid and uncompromising, the reflection details mapped on the back cover deepen the reality of reality

In the comments, the fans joked back to “I want to lie to me to buy a copy machine”. Yes, the content is so close to the brand’s high-tech sense, and it can broaden the perception of the brand by young consumers. It’s not what the brand is looking for. Therefore, the keen Epson immediately launched a cooperative invitation to the Momo Sauce & MOMOOU Sauce

But in fact, the marketing advantage of virtual idols goes far beyond this!

1

Virtual idols have a strong sense of companionship and healing, which is needed for young people today. Virtual idols can really be “with you around”, thousands of people of all kinds of styles to choose from, you can definitely find the type you like

The user’s fascination with virtual idols is precisely because of this sense of satisfaction, and the curiosity that guards them around in a lonely moment. The companionship of virtual idols is hard to match with real idols, and it is why fans can do their best to virtual idols

2

People set stability without worries. Real-life idols will inevitably spread to the image of endorsement brands because of private life issues, and several major events in the entertainment industry have been commonplace in these years

And virtual idols don’t have to worry about people falling apart. The positioning of virtual idols is often fixed, and any changes will be done in a lot of research among fans. Scandals such as image aging, aesthetic fatigue, private life chaos, and misconduct are even more difficult to predict, and behaviors are fully predictable and traceable

3

Fans have strong followability and ability to bring goods. The second-yuan audience is a huge group. After the 90s and 00, the intrusion of Japanese anime from an early age, the acceptance of virtual idols is extremely high. And they are the most powerful consumer power in the future

Take the recent hot-selling blind box, the sensation of the cute hand and the unknown is leading the trend. Relatively, the perception is stronger, and the more dynamic three-dimensional virtual idol has more deadly temptation and transformation ability. Can be predicted

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Having said that, you may have to ask, since virtual idols have so many marketing advantages, how should brand cooperate with virtual idols? Let’s scatter the possibilities of future virtual idol cooperation with Mars Tea Girl!

In fact, there are many ways to cooperate with brands and virtual idols, from advertising cooperation to IP licensing, from online live to offline collaboration, as long as you want, no virtual idol can’t do it

Advertising cooperation.

The virtual idol itself is extremely malleable, not easily constrained by the external environment, and can be placed in any scene to easily control the implantation and endorsement of various commodities. Whether it’s the beauty of makeup or the game 3C, the power and adaptability of virtual idols are very good

· The virtual idol’s delicate makeup has a natural fit with the beauty care products. From the “COS with the good skin” as the entry point, you can get through the consumer’s perception of the product’s effect and inject it into the product. The secondary element gene breaks through the circle and activates potential consumers;

· Virtual idols do not have clear social attributes, so for all kinds of fast-moving products, all aspects of social life can be involved; taking silent sauce as an example, the typical “food” is set for food and drink. The main fast-moving brand has opened the door to the world of secondary users, especially for the launch of some younger drinks

· And the virtual idol has a higher degree of matching to game products, and belongs to the ACG category. No matter whether it is joint development or mysterious guests, custom skins have unlimited cooperation possibilities.

· The intelligent, technological sense, and futuristic sense represented by virtual idols coincide with the spiritual core of 3C digital and IT Internet brands that constantly track innovative ideas and dare to fight

IP Authorization.

A very popular toy recently is the blind box doll produced by POP Mart. It’s like collecting a little raccoon card in a simple face when you are a child. Many types of dolls can’t help but arousing the “occupation” of consumers

In the course of research, we found that the purchase of blind boxes is not only a secondary user, but also a lot of “pan-quaternary” people. This group of people is not a loyal secondary enthusiast, but likes and two yuan. Culture-related surrounding culture, they are easily attracted by the cute elementary second-dimensional content, impressed, and thus transformed into purchases. This is also a business opportunity for virtual idol IP licensing products

All kinds of products on the market can be linked with virtual idols, and the limited products can be customized, and not limited to physical goods. Online marketing activities can also be linked

On June 1st, the silent sauce released the same name props in the vibrato, harvesting 1.97 million usage in 30 days, the video playback volume using the silent sauce sticker exceeded 390 million playbacks, and it can also confirm the vibrato on the side. Young users love virtual idols

(Mute sauce vibrato props data details).

Online Live & Offline Collaboration.

Compared with real idols, the virtual idol schedule is more flexible, the movement in space and time is more convenient and easy to control, the scheduling is more convenient, can cope with any emergency mutations, and the mobility is one hundred percent

What is the hottest mode of delivery today? Naturally, it is live, and virtual idols can be broadcast live

Japan VBuber has developed more mature. In China, virtual idols led by silent sauce have also made breakthroughs in motion and facial expression capture technology. It is possible to communicate emotions and communicate preferences with fans in real time. This form of content satisfies the content needs of users’ diverse and individualized content, and can also cooperate with brands to drive the transformation of product sales

And offline flash shops, concerts, beauty Chen exhibition, theme chain stores and other forms can be added to the brand offline marketing

In summary, the virtual idol is hold the plane, it is hard and wide, the day is more vlog, and the line can still stand. Such a versatile idol, what are the brand owners waiting for? Please don’t hesitate to take the following

(Mom Sauce & MOUMOU Sauce)

Silent sauce was born in 2017 as the first personalized virtual idol. She lives with us and may have been to the same tea shop with you. Maybe there is a glimpse of her vlog. Like us, she has her own world view and emotional preferences, the ability to resonate with human emotions, and we share the feelings of joy and sorrow in the world

And the silent sauce is not a simple girl, with multiple TOP titles

She is the first virtual idol in China to show off in the world’s largest exhibition in Tokyo, Japan.

She is the number one virtual idol of TIKTOK in the world;

She is the first virtual idol in China that has surpassed 1 million fans on 45-day fans.

Most importantly, she and MOUMOU Sauce became the first fan of the whole network to break through 9 million virtual idols

Silent sauce fans are concentrated in first- and second-tier cities. The proportion of people aged 17-25 is 57%. The ratio of men and women is balanced, and the crowd is young and active, and the consumption potential is bursting

And the silent sauce itself has the industry-leading audio-visual technology and control over the multi-content also determines the authority of its most popular virtual idol title

Recently, the silent sauce in the B station account “call me silent sauce” released a number of music MV, silent singing sings, high-pitched, rap are not to mention, and careful fans also found and called in the barrage “It’s terrible, it’s the right shape.”

Indeed, the silent film uses the latest film-level optical capture technology. Unlike the previous voice control nozzle type, this technology can accurately capture the movement and mouth shape, making it more realistic and anthropomorphic, thus weakening the sense of dummies and making substitutions. More sexual

The 4 MVs released by the Silent Sauce in the B station are all topped in the Chinese song list TOP3 of the B station, among which the “Song of the Lemon” is on the top of the music list, and the website traffic recommendation of the B station is obtained. Harvested over 310,000 playbacks, 31,000 likes, and 20,000 collections. Also help the silent sauce in the B station to quickly break through the fans 100,000+

But silent sauce is not equal to virtual singer. Everything that “real people” can do, silent sauce can be done

Silent sauce is a virtual idol that exists in the real world. It can be perfectly integrated with real life scenes. It can not only sing, but also perform language programs, perform live interactive interaction with live KOL, attend offline activities, and shoot vlog daily. Wait, all the content forms of silent sauce can be easily controlled, hand to come, really dare to think. And the silent sauce has a professional fixed team responsible for all relevant output, can achieve uniform and efficient high-quality content output, do not have to worry about the quality of the content is uneven or communication docking barriers, facing multiple checks and balances, resulting in slow project progress

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Virtual idols have appeared in our vision for a long time, but in China, the commercial linkage between virtual idols and brands is still in its infancy. Why not grasp this wave of the second yuan dividend, let more young friends know your brand, And fall in love with such a youthful and diverse one?