The entertainment circles all over the world are building IP-centric products. Disney is the most obvious in the United States. From the past, various images, such as Mickey Mouse, Donald Duck, cartoons of various princesses, and now the man The film universe, and then the acquisition of Star Wars is even more so. The same is true of the entire cause of Bandai Nanmeng Palace in Japan. In its published financial report, it also announced the ranking of its copyright in sales. The most popular in Japan is “Dragon Ball”, and in overseas “Dragon Ball” is also slightly better than “One Piece”. This announcement is the second quarter of the year, the second quarter of the financial report, which also gives the data for the same period of the previous four fiscal years to compare. In addition, the Gundam series failed to board the TOP4 list, and the robot animation is relatively small
Overall, compared with 4.8 billion yen four years ago, this year has reached 8.4 billion yen. In the past three years, “Dragon Ball” has been very strong, and they have pressed “One Piece”, and the performance of “Beautiful Girl of Light” has been It is very stable and has remained in third place, while “Saint Seiya” and “Sailor Moon” and “Digital Baby” will float in the fourth place
“One Piece” and “Dragon Ball” take turns sitting in the village, “One Piece” animation has been out, and last year also released a theatrical version of the fanatic action, also just released on the mainland, “Dragon Ball” also out of “Dragon Ball Super”. The rest are “Sailor Moon”, “Saint Seiya” and “Beautiful Girl of Light”
In overseas licensing, it is still the “Dragon Ball” and “One Piece” two strong, but in the past three years, the overseas market has been crazy about the purchase of “Dragon Ball” IP, which is the same as “One Piece” and also occupies the whole More than 50% of overseas licenses
“Dragon Ball” We don’t start counting from the serial. The “Dragon Ball” serial was started in 1984, then the animation began in 1986, one has passed 30 years, and the original is no longer serialized. The result has become the most profitable IP of Bandai Nanmeng Palace. The Prime Minister must of course thank the IP itself for its charm. In addition, Dragon Ball is the first Japanese manga to be called the world-wide IP. More Japanese comics have been successful in the world. In addition, due to the changes of the times, the emergence of the Internet has given the classic old IP a chance to respawn, online comics, online animation and mobile games, all of a sudden let the charm of “Dragon Ball” re-emerge. To this end, the official continues to continue the life of “Dragon Ball”, “Dragon Ball Z God and God” “Dragon Ball Z Resurrection F” “Dragon Ball Super” and “Dragon Ball Super Broly” are TV animations that have been made in the past few years. And the theatrical version. Be aware that before 2013, the last “Dragon Ball” theatrical version was already in 1996. Then, the comparison between “One Piece” and “Dragon Ball” is like the comparison of the sales of “One Piece” and other comics in previous years. This also shows that IP is a long-term investment, and there is a feeling of “the more the wine is more fragrant,” It is the Japanese companies’ dependence on overseas markets is also increasing