Entrepreneurship is not easy, it is difficult to defend

Today is the opening day of the “Comic Market”. Music Production Group Elements Garden Affiliate Aria Entertainment President and lyricist Shang Fanfan recalled the past: his company’s origin is Comic Market. When he is still a newcomer, he often wants to sell himself to the PC game maker’s booth with the singer Satoひろ美: “Please let me sing the OP theme song” “Please let me write the OP theme song. “

(https://twitter.com/agematsu/status/1078891433027809280).

Cartoonist TanakaほさなI heard that with the popularity of the Internet, all works have been “personalized”: people prefer to judge the publisher’s For humanity. She does not want this trend to expand to works of art, art, film, and even before the Internet

She can assert that most of the former artists were extremely bad if they were to be strictly measured by modern standards

Thought historian Maruyama Masao (1914~1996) once believed that the Japanese have a special nature. When criticizing a certain idea, it is often not to discuss whether the content is appropriate, but to care about the purpose behind the idea (Why does this person advocate this kind of thinking). Maruyama criticized this practice as “ideology critique”. However, by now, this situation has remained unchanged

(https://twitter.com/tanakahosana).

This commentary by Maruyama is obviously not “the particularity of the Japanese,” and I often see such people. For example, … different factions in the Western political arena

Writer Arakawa Naoto said that using the original sound CD as a special code would cut off the possibility that the music would be used twice, so he resolutely opposed this practice no matter what the work. If the CD is not released as a musical piece alone, but is listed as an accessory to other goods, it cannot be included in the music library, thus losing the opportunity to be selected as a BGM by a variety show. In fact, many writers are resentful of this practice, and he does not want the CD to end only as a collectible

(https://twitter.com/nao_arakawa/status/1078314087883276290).

More than a year ago, Lantis President Inoue Junji repeatedly emphasized the importance of distributing original CDs when interviewed by many media

President Inoue said that some of the original CDs, the first shipments of only about 300, will not be able to recover the cost. But Lantis, as a company that only makes animated songs, has the task of distributing such a CD. If you don’t do this, the market for the original soundtrack album, the product itself, may no longer exist. Then, writers who can write good soundtracks will not come to the animation industry

(https://shuchi.php.co.jp/the21/detail/3274).

The author, Quan Xinxing, said that when people talk about the famous editors who will be invited to open lectures, they are the kind of likes, good at creating new things or bringing people outside a certain field into this field. People. On the other hand, the person’s ability is to cultivate the work. After the best-selling works, his enthusiasm can not be maintained for a long time. It seems to be another matter

This type of editor will transfer the work he is responsible for to others and create other works, or gradually transfer to management positions. And guarding the works they cultivated clearly requires different talents, but because they are taking the classes of others, it is basically difficult to get praise and not be famous

Izumi further analyzes that in the current depression of the Japanese publishing industry, the comic magazine “CoroCoro” for elementary school boys is still strong. One of the reasons is that readers have been metabolizing, so the editorial department must always create new trends. For a long-lasting work, only one “Doraemon” is enough. Contrary to the structure of “CoroCoro”, the IP of the character selling the otaku must be guarded by existing works while cultivating new works as long as there are fans

Role Class IP Even if you want to train a new work, if you fail to maintain a fan, you may cause the fans to completely leave this type of field because of disappointment or fatigue. Even when a good person just created a work, it can be very enthusiastic, but overall it is difficult to maintain this heat all the year round, and eventually become a downturn, probably due to such a structure

(https://twitter.com/izumino/status/1078629430283493377)