Bandai Nanmeng Palace, which is called “Consort B”, also participated in ChinaJoy this year. In addition to the mobile game propaganda, there were various toys and exhibitions around. The VR ZONE, which is running in Japan, also brought two virtual experience booths.On the live stage, in addition to various game competitions, this Bandai Namwon Palace invited the Japanese veteran singer Miyazaki to recall the “Digital Baby” for the audience, as well as the Japanese erhu girl Tongzi who is active on social platforms such as the B station.In addition to games, toys, and entertainment experiences, the most eye-catching scenes are the ShowGirls who have many fans at the Nanyue Palace in Bandai. Bandai Nanmeng Palace is the fourth year of ChinaJoy. During this exhibition, JPbeta interviewed Mr. Yamada Daisuke, who is currently the director and general manager of Bandai Nanmeng Palace (China) Investment Co., Ltd. In Shanghai. The question of concern, explore one or two

Yamada Daisuke, mobile game specialization, Shanghai to serve.

Whether it’s Bandai, Nanmeng Palace, or Bandai Nanmeng Palace after 2005, these few names have been a hit in generations in China. In 2015, the mainland China companies of Bandai Nanmeng Palace officially landed in Shanghai. It was registered in April and opened in April. The domestic game business was officially launched. The high-quality products and professional operation, the release of “Naruto Ninja Mobile Games”, “ The nautical king Qihang and other mobile games stand on the leaderboard for a long time

Mobile games and PC games are the original main business of Bandai Nanmeng Palace (Shanghai), and the main character of this article, Mr. Yamada Daisuke, has been engaged in mobile games since he joined the then Bandai Network in 2005. Smartphone related business work. You can recall that the Apple iOS system in 2010 just upgraded to 4.0, Android is still in the 1.X version, and the iPhone 4, which is hard to find for 5,000 yuan, has begun to popularize the popularity of smartphones. Mobile games have also been simple social before. It has developed into a variety of “games” with exquisite pictures and unique touch screenplay, and Mr. Yamada, who has fought for many years in this industry, is clearly aware of this evolutionary history

Today’s Yamada Daisuke is the director and general manager of Bandai Nanmeng Palace (China) Investment Co., Ltd., Bandai Nanmeng Palace (Shanghai) Interactive Entertainment Co., Ltd. And Risheng (Shanghai) Brand Management Co., Ltd. COO), has lived in Shanghai for more than 4 and a half years, and will also look at the B station in the same way as the domestic “secondary” netizens, and will chat with the company’s employees about the latest Japanese TV drama. At the same time, as more and more business of Bandai Nanmeng Group is launched in China, there is more and more entertainment content outside the mobile game

Look at it, Weibo forwards comments to each one.

Entertainment companies need to guide the trend and grasp the trend. The communication with the players is obviously an important link. In this regard, Mr. Yamada Daisuke said that there are many Chinese-specific exchange methods on the Chinese side. Currently, the company has opened Bandai. The WeChat public account and Weibo account of Nanmenggong (China) will release the latest information of each business through these social accounts, and also get feedback from users through these accounts

Everyone’s Weibo’s forwarding comments are really serious. Before the launch of Risheng (Shanghai) Brand Management Co., Ltd., Weibo was forwarded by users. This microblog also has photos of Mr. Yamada. At that time, there were quite a lot of comments. From the ardent reposting comments, I felt the thirst for Chinese users for genuine animation. The opportunity was established through Risheng (Shanghai), “Mobile Suit Gundam”, “Rebellious Lelouch”, “ The content of works such as Love Live! Will be more prominent in front of Chinese users. I am very happy with Mr. Yamada who is strongly expecting this, and also feels that responsibility is great

Others, the company will also check Baidu’s search times, keywords, animations, and will also check the number of times of video sites such as 哔哩哔哩, iQiyi, Tencent, etc., these data will also be used as a reference

Dive Into The Future ? ! ChinaJoy’s new style exhibition

Until the Shanghai C3 in April 2019, the style of the exhibition at Bandai Nanmeng Palace was mostly based on the group LOGO. The dress of ShowGirl was mostly red and antique. In August ChinaJoy2019, the booth style was new and ShowGirl was replaced. A hard vest with a futuristic look. For the sudden change of this style, Mr. Yamada revealed his secret on the spot because he would like to focus on the theme of “Dive Into The Future” in ChinaJoy. However, there is still a hidden theme in this booth. In the past three years, the company has been focusing on games, and this year’s Bandai Nanmeng Group’s toy brands, animation images, VR facilities, etc. have come to the scene, with IP. For the center, providing a variety of entertainment methods, it can be said that it is in line with the “ALL BANDAI NAMCO” strategy of Bandai Nanmeng

As Mr. Yamada said, this year’s Bandai Nanmeng Palace booth has a variety of toy shows, VR experience, surrounding previews, etc., in addition to the mobile game show, and the “Dragon Ball” game “Dragon Ball Fight” “Dragon Ball’s Strongest Battle” and “Dragon Ball Time and Space Legend”, all departments of the toy will bring their own Dragon Ball products to the scene, food, catapult, glasses factory (BANPRESTO) and so on; BANDAI will be blue logo The Gundam assembled model is displayed according to the difficulty level; BANDAI NAMCO TOYS & HOBBY SHANGHAI, the name of the company knows that their business is a toy and other products; the original IP of Bandai Nanmeng Palace (Shanghai) mutual entertainment “There is also a place in nature; in addition, the VR SPACE on the spot is particularly eye-catching

VR ZONE landed in Beijing during the year.

Although virtual reality VR is a hot spot in the early years, the real use of VR to achieve entertainment functions is also a thing after the popularization of VR devices in recent years. Home VR devices often encounter an investment, and anecdotes of “grazing” for several months. So VR only need to experience the idea of not having to buy home, and many people agree that Japan’s VR ZONE facility is such a VR amusement park. Of course, VR ZONE attracts domestic users not just VR, but also many animations. The VR experience created by the theme of the game is the place where fans are yearning for

At the ChinaJoy scene, you can experience “Up to VR Odaiba Attack” and “Up to Unicorn VR Fighting Over Odaiba”. These two facilities are actually similar in content and process, but only corresponding up to The body is different, the player encounters an attack in front of the squad in the squad, and then the upright image is activated, and the player sits on his palm and lifts up to deal with the enemy’s attack. The virtual eye mask used in the VR experience, some players may have seen it in the HTC booth of Hall E, but want to be immersed, the computer vibration and the breeze controlled by the computer can only be experienced in VR SPACE, the final landing process, deceived the brain, extremely real

ChinaJoy2019 The scene was unveiled, and the VR ZONE, which is fascinated by the vast majority, will land in Beijing this year. Mr. Yamada invites everyone to look forward to it. As for why the first store will be selected in Beijing, Mr. Yamada replied because there is a partner in Beijing to explore. This business model, all kinds of opportunities collide, so the first domestic VR ZONE will be opened in Beijing. However, the representative of Bandai Nanmeng Palace (China) is located in Shanghai, and the users who like the downstream music facilities are all over the country. It is expected that Bandai Nanmeng will continue to promote the development of amusement facilities in China in the future

“Mobile Suit Gundam NT” two or three things

Since it is said that “Mobile Suit Gundam”, it has to mention the “Mobile Suit Gundam NT” released in China in July. Unlike some pessimistic fans, Mr. Yamada’s evaluation of this release is quite positive as a person responsible for the release of the film. He admits that the “Mobile Suit Gundam” series has celebrated its 40th anniversary this year. In the past 40 years, several theatrical films have been produced. These works have never been officially released in mainland China. The establishment of Risheng (Shanghai) cooperates with Bandai South. Dream Palace (Shanghai) has been entertaining for the first time, and things that have not been realized for 40 years have been realized for the first time. The national release of the “Mobile Suit Gundam NT” theatrical film is a very memorable event for fans of “Mobile Suit Gundam”. I am grateful to the cinema line and related people in China for the achievement of this achievement, of course. There are government departments

Regarding the results of the release, Mr. Yamada said that he is still on the way to the show, and various publicity work is still going on. They will also follow the comments and ratings on the cat’s eyes. The proportion of female viewers is unexpectedly high. To account for about 52%, the impression that “Mobile Suit Gundam” has always been for male audiences, it seems that many girls will like it. In addition, “Mobile Suit Gundam NT” was released, the income is not only the box office income of the movie, “Mobile Suit Gundam NT” was released on July 12th, Chinese fans’ attention and enthusiasm for Gundam broke out at once. This part of the user, Bandai Nanmeng Palace will launch a number of related peripherals, assembly models and other products, while mobile games are also followed up. After watching “Mobile Suit Gundam NT”, users will be more involved in the special event to commemorate the film release in the “Dare to Fight” show. In the two or three weeks from July 12, probably the enthusiasm of China for Gundam is quite high. It may be that in China, Japan produces products sold in Japan, and there are very many cases in which it is sold in China. It is probably basically in this form. In the future, with the opportunity of “Mobile Suit Gundam NT”, the products developed and produced in China will be greatly increased for Chinese users. The audience’s comments and suggestions on the film will greatly help the company. This will be a great one. Challenge

Online direct sales, Bandai South Dream Palace entertainment flagship store.

Since last year, Bandai Nanmeng Palace (Shanghai) has opened an online store in Tmall and WeChat to sell the theme of Chinese design and production, such as stickers, folders, dolls, hats, scarves, pajamas, and even Hoodies, as well as the latest “Mobile Suit Gundam NT” related neighborhoods, etc., a variety of interesting neighborhoods are being rolled out at a price that is close to the people. When asked if the online store sales reached the expected level, Mr. Yamada outlined the development process of [Wandai Nanmeng Palace Entertainment Flagship Store]. At the beginning, he could sell very few products, and his popularity was not high. He struggled for a while. After several months of development, probably in the last month, the types of goods are also very rich, and the popularity has also started. Not only sales, but also the number of customers who come to the store has grown considerably. This is the effort of employees. The result of struggle

When asked what kind of product he likes the most, Mr. Yamada recommended the surrounding products of “Mobile Suit Gundam NT”, such as Phoenix Backpack, which is designed for Chinese users

PAC-MAN, “HOW OLD ARE YOU?” (How old is you).

From the name of the Wandang Nanmeng Palace Shanghai Cultural Center, to the Magic City Bell Tower next to Zhongshan Park, and then to the Xintiandi period limited flash coffee shop, Pac-Man has been active in Bandai South Dream Palace Every aspect of the promotion. At the moment of receiving entertainment information in real time through Japan via the Internet, Bandai Nanmeng Palace has various images in the hearts of Chinese players. Some people think it is a robot, some people think it is a fighter, and others think it is an idol. So some people will feel strange, why do you always see Pac-Man in Bandai Nanmeng Palace in China?

Explain to Mr. Yamada that since the coming year is the 40th anniversary of Pac-Man, if you suddenly come up with Pac-Man IP, tell everyone that this IP is 40th anniversary this year, so users may not accept it, so from the beginning Gradually become active in the user’s field of vision, let everyone know more. And Pac-Man is the completely original IP of Bandai Nanmeng, so it will be especially valued

Women are coming to the hand, “Yueye Heaven.” 》? !

Now looking back at the mobile game launched by Bandai Nanmeng in China in the past four years, we will find that there is no rhythm game for female users. It is well known that housewives are far superior to male compatriots in both consumption and mobility. The popularity of this kind of rhythm game is also obvious to all. Bandai Nanmeng Palace has launched many types of games in Japan, and many female users are looking forward to their favorite characters to be listed in China. Now in Japan for two years, the content covers the animation, songs, stage plays and other multimedia “Yueye Paradise. “Sneaked out at the scene of ChinaJoy

Mr. Yamada revealed, “Yueye Paradise. The development of the national bank version has been basically completed, and is currently undergoing relevant online procedures, and in order to ensure users, for “Yueye Paradise.” “This game, Mr. Yamada hopes to cooperate with the platform with many secondary users, and promote “Yueye Paradise” on these platforms. “ Is a very important part. As for why I chose “Yueye Paradise.” “It is an intuition to play the first national women’s rhythm game as the first entertainment of Bandai Nanmeng Palace (Shanghai). If this time, I will be able to put “Yueye Heaven.” The charm of “present” to Chinese users, it will be a good start, “Yueye Paradise. “The related animations, songs, etc. have been developed in China

神谷浩史, 福山润 joined the “Dark World God”.

Finally, about Bandai Nanmeng Palace (Shanghai) mutual entertainment original IP “Dark World God”, from novels, radio dramas, animations all the way, although the background setting is eccentric, but the love and hate of the two actor is obviously It is prepared for the majority of female audiences. On the live stage of ChinaJoy, Bandai Nanmeng Palace (Shanghai) also visited the newly-popular artists He Junxiong, Lin Zijie and Chen Zexin to sing the theme song, first ensuring a group of fans. At the same time, please contact Kamiya Hiroshi and Fukuyama Jun as the voices of the animated Japanese version of the main characters, Jiang Yan and Yan. Mr. Yamada admits that the Japanese seiyuu is used to better serve the domestic audience

For Mr. Yamada, Mr. Yamada said that the company is good at making interesting IP. This is a big premise. On top of this is multimedia operation, which fully exploits the charm of this IP, so it is not dark. The animation will be on the line, but the animation will be online. At the same time, the launch of other content can keep up. For example, this time there is a seiyuu activity on the live booth. Now the animation has not been online, and related products have been launched. The novel has already produced radio dramas in the process of creation, so try all kinds of ways to make the value of the works. If the user is not sensitive to the novel, then there are animations to show him; the story is complicated but the role Very handsome, then you can pay attention to the periphery of the character, just like such a work has a variety of ways to enjoy, “Dark God” is to try to do such an attempt. In addition to the “Dark World”, more IP will be introduced in the future. The strength of Bandai Nanmeng is to play the charm of IP and the cultivation of IP

End.

Compared with four years ago, Bandai Nanmeng Palace has put on new projects such as toys and amusement equipment on the basis of maintaining the mobile game business. The entertainment products that were previously difficult to enjoy have also entered the Chinese player’s tentacles. And the scope. Players are accustomed to taking foreign games and foreign products directly to domestic use. Perhaps this is just a difficult mentality in the past, and the psychological shadow left behind, starting from IP, developing games and peripherals that are more suitable for Chinese players. This is the necessary condition for a win-win situation in scientific development. After four and a half years of development, the results are obvious to all. The executives and employees of Bandai Nanmeng Palace (China) and its subsidiaries are working hard to convey “dreams, entertainment, and moving” to users today