Boruntong unveiled CLE China Authorized Exhibition Product line upgrade to help brutal growth

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The 12th China Licensing Expo will be held in Shanghai on October 16. Wuhan Boruntong Culture Technology Co., Ltd. (hereinafter referred to as Boruntong) will lead its “Muqiling” &ldqu.

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The 12th China Licensing Expo will be held in Shanghai on October 16. Wuhan Boruntong Culture Technology Co., Ltd. (hereinafter referred to as Boruntong) will rate its “Muqiling”, “Bus Men and Women”, “UP喵” and “Wulongyuan” IP in 2018CLE China Authorized Exhibition, Booth No. E2 Hall G03 At the same time of exchange learning, we look forward to a quick match with China and even the world’s top companies to achieve deep cooperation. .

Wuhan Boruntong Culture Technology Co., Ltd. Was established in 2010, is a national high-tech enterprise, Hubei Province cultural industry demonstration base, the industry has been intensive for eight years. Its key IP “Mu Qi Ling” is China’s first growth enlightenment series with the theme of “Plant World”, with the theme of growth and fantasy as the theme, caring and understanding. The aim is to use plants as a teacher to stimulate children’s desire for knowledge and to promote the “harmony” culture of the oriental tradition, which has a high universal significance and social value. For this reason, at the beginning of the world, it was highly praised by the industry and the country. It won 10 national awards, and Boruntong has also made great progress and entered the ranks of listed companies. .

Mu Qiling series of cartoons have been highly rated by fans since their launch. Has been on the CCTV Children’s Channel twice in prime time, won the national TV children’s column daytime viewing champion, and broadcast more than 300 TV stations such as Jiangsu Youman Cartoon, Guangdong Jiajia Cartoon, Shanghai Xuandong Cartoon, Beijing Kacool Children, etc. The total number of issued units was nearly 1,100; it won 6 national-level animation awards; the total amount of network communication has exceeded 1 billion times, ranking first in Sohu video, Youku video and LeTV video. .

Under the blessing of the previous works, the third season has been highly concerned by all walks of life since the establishment of the self-supporting project. The new season animation is also an ingenious work. It took two years to carefully polish and try to create a “ High-quality animation works that children like and parents are assured of. .

The animation industry “survival or death” is a long-term issue. How to turn the intangible “intellectual property” into a real benefit is one of the things that Boruntong has been exploring for a long time. Therefore, in addition to content innovation, Boruntong also pays great attention to product research and development. The industry chain runs through creation, distribution, broadcasting, authorization, product research and development, and moves forward one step at a time. .

Industry insiders should know that Boruntong’s representative product is the super control gyro. When the gyro toy series was developed earlier, the company adhered to the concept of “being the first person to be a gyro, the most professional person in the gyro!” .

R&D, set up the country’s first gyro research center, and cooperated with the Transformers toy design team to build Hubei’s first toy R&D center with Hubei University of Technology, making the gyro successful and escorting the product’s update iteration. The domestic original finger magnetic traction technology, without the need for launcher friction start, magnetic control trigger, cool sound and light, equipped with AR technology, mobile phone scanning can appear magical wood Qiling real-time accompanying. At present, Muqiling Super Control Gyro has obtained 11 appearance patents, 3 utility model patents, and 2 invention patents and 5 design patent applications.

Sales, the establishment of national sales channels, online more than 100 high-quality online stores, accounting for 30% of the entire sales scale; offline establishment of 15 provinces and 3 municipality sales channels, with 150 city-level channel dealers, more than 15,000 In the industry, the company also settled in the sales system of derivative products such as Youyoutang, Kidwang and other brand stores, business district complexes, and major shopping malls and supermarkets;

In terms of product promotion, relying on the company’s strong distribution advantages, it has reached a deep strategic cooperation with Shanghai Xuandong, Youman Cartoon, Kacool and Jiajia, and held a product trial column program to maximize product promotion. .

It is also commendable that in order to collect toy feedback information to better provide reference for product iteration update, Boruntong shares “1001 gadgets” to build the first toy evaluation platform in China and become a link toy. The bridge between manufacturers and consumers also creates more favorable resources for subsequent industrial cooperation. Therefore, the success of the gyro product is inevitable. In Hang Man, it also created a “sales talk” that sells a gyro every 5 seconds. .

Since the listing of Boruntong, the income has increased year by year. In the past, in order to stabilize, Boruntong’s product line appeared to be single, with the main goal of doing the same thing first; nowadays, product operation is more and more convenient, and years of operation has laid a solid foundation for product multi-line development. According to the person in charge of Bo Runtong, as early as last year, Boruntong began to carry out intensive product catalogue expansion work, collected nearly 300 toy market sampling data in 60 cities across the country, after many discussions by the team, combined with Mu Qiling new One season of animation setting, finally determined 105 new products, covering six categories including plastic, plush, home, clothing, etc., the product library is fully upgraded! It is reported that these new products will usher in the first show at this exhibition. During this period, a lot of cooperation will be delivered at the exhibition. .

As the growing secondary users release strong consumer potential, IP cross-border cooperation is no longer a novelty. With Boruntong’s years of IP operation and maintenance capabilities, the commercial value of its IP will continue to be tapped, showing great potential. Those who are interested in seeking animation projects may wish to look at the Boruntong booth at the Shanghai Authorized Exhibition to capture this rare opportunity. .

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