April 26, 2019, Shanghai, China – Well-known entertainment company Bandai Nanmeng Palace (China) Investment Co., Ltd. (hereinafter referred to as “Wandai South Dream Palace China”) takes its group’s classic IP “Pac-Man” as an element The theme of “Happy Unlimited FUN” was officially unveiled at the Shanghai Kaide Changning Raffles City Plaza for 11 days of interactive projection game activities. Through the blending and collision of classic IP and modern interactive technology, familiar IP characters will re-grow on the wall of the clock tower, bringing fans a different entertainment experience
Since the end of 2017, the Wandang Nanmeng Palace announced its official establishment – that is, since its full entry into the Chinese market, it has been established in China since more than a year of exploration, brewing and experimentation. Bandai Nanmeng Palace (Shanghai) Interactive Entertainment Co., Ltd., Bandai Nanmeng Palace (Shanghai) Toys Co., Ltd., Risheng (Shanghai) Brand Management Co., Ltd., Bandai Nanmeng Palace (Shanghai) Amusement Co., Ltd. Four subsidiaries. The business map of China’s “1+4” in Bandai Nanmeng Palace has gradually taken shape, and the idea of the layout of the Chinese market in Bandai Nanmeng Palace has become clearer and clearer in the future
With the increase in the number of careers in China and the expansion of the territory, Bandai Nanmeng China continues to deepen the regional linkage system and promote the coordinated development of various business groups in the business of China. “IP axis strategy” has always been an important development strategy of Bandai Nanmeng Palace. In the future, in the process of further accelerating the “IP axis strategy”, especially the development of up to IP in China, comprehensively link games, toys, entertainment, film and television, In addition to the incubation of the original IP, the company will also focus on the high-quality IP “seeds” in China, and investing in China’s domestic IP has also been put on the agenda
Bandai Nanmeng Palace (China) Investment Co., Ltd., Bandai Nanmeng Palace (Shanghai) Interactive Entertainment Co., Ltd. and concurrently (Shanghai) Brand Management Co., Ltd. Director and General Manager (COO). Mr. Yamada Daisuke delivered a speech.
A group photo of the participants.
In March 2019, Risheng (Shanghai) released the news of the company’s establishment, which caused a heated discussion among fans: “I hope that SUNRISE’s animation works can be played on Chinese animation websites”, “I hope (more) “Up to the model”, “I hope to buy toys at the right price in the country, not through the agent, but directly buy”, “I hope to play the new frame of Taigu Daren”… Face these calls, Bandai Nanmeng Palace said: The establishment of Risheng Shanghai is to better manage the IP of SUNRISE in China. With the continuous clearing of the business landscape in China, through the linkage and cooperation between the various business segments, we will surely meet the needs of everyone’s entertainment experience. This “Happy Unlimited FUN” event is a new exploration and attempt
From April 27th to May 7th, the “Happy Unlimited FUN” event will be held every night from 19:30-21:30 in the lawn of the Changning Raffles Clock Tower in Shanghai. As night falls, through the interactive projection of the entire wall of the clock tower, players can operate large game controllers on the spot and perform a special Pac-Man game under “Big Eyes”. When the familiar music rings, it is not only the game itself, but also the precious happiness in that memory
“Happy Unlimited FUN” event site.
Activity Information
Time: April 27-May 7, 2019, 19:30-21:30 every night.
Address: Changning Laifu Square, No. 1189 Changning Road, Changning District, Shanghai, the front lawn of the clock tower.
Note: If force majeure is caused by weather factors, the event may be cancelled. For real-time information, please pay attention to the official microblog of “Wandai South Dream Palace China”
