The second round of the production of the Shinkansen Deformation Robot Xinkarion was invited by the owner of the Suzuki Shohiro, who was responsible for the planning of the JR Japan Railway Company (JR-EAST)
Suzuki Shouguang.
The audience who watched the animation must not be unfamiliar with his image. The Suzuki film “abuses” the power, and in the play, the role of the science industry province-based executives – Kurashiki Yakumo Even the fiance of Sanyuan Futaba. Suzuki has been involved in the project’s planning before TV animation. From 2012 to 2013, because of a TV TOKYO program for children, “のりスタ! 》(“のりものスタジオ”, literal translation “vehicle studio”) The screen of the Shinkansen is very popular, Suzuki hopes to use the Shinkansen In this industry, the planning project of the “Shinkansen Deformation Robot” was planned, and a conceptual model called “Project E5” was started. It was finally presented at the “Tokyo Toy Fair 2014”
The predecessor of Xinkarion, appeared in “Project E5” of “Tokyo Toy Fair 2014”.
In the real world, it is necessary to obtain the permission of each of the Japan Railways Corporation (JR) to sell each Shinkansen as a role. However, at that time, each family did not agree to change the Shinkansen to a role. This is actually because all companies are proud of the image of Shinkansen and trams. Of course, they are not allowed to be so chaotic. There is no precedent in the past
※ The author here mentions a little more familiar with the domestic audience, “Iron Trainer” (Super Expressヒカリアン), “Iron Trainer” It was a product plan jointly developed by TOMY and the former ARMIK, which were not merged at the time. Although the Shinkansen in the play is based on reality, the original number is the original JHR (full name “JAPAN HIKARIAN RAILROAD”). Instead of “JR”, the copyright is produced on TV TOKYO and TOMY, ARMIK, OGGI, Concord Advertising, Tv Creation Japan, and the sequel to “Sparkling Iron Trainer” (Electric Light Super Express ヒカリアン) The copyright was transferred from Tomy to Dongbao, and TOMY participated only in the name of the title sponsor. The rest of the details will not be expanded. In other words, unlike Xinkarion, the work of Iron Man Trainer does not involve the Japanese Railway Company
After the efforts of Suzuki and others, the company obtained the permission of the East Japan Passenger Railway Company, and produced the “E5 shin”, “E6 Komachi” and “E7 glory” by the TAKARA TOMY. Carion ‘Series’ and will be released in 2015. After the actual operation, the considerable sales also allowed the project to continue, and finally obtained the permission of various Japanese passenger railway companies
In the current TV animations, Suzuki’s main job is to play the schedule, sponsor adjustment, promotion and linkage work. Because it is the proponent, Suzuki also participates in the script meeting. It can be said that every link is personally involved. After the animation is launched, it is still necessary to negotiate with various passenger railway companies, and there are still many commercial licenses that need to be approved. For example, during the Christmas period last year, the advertisement “X’mas Express” of the East China Sea Passenger Railway Company was spoofed. As the series formed the eager hope of the downhill health people, they had to ask the passenger railway company for approval. The passenger rail company usually points out during the supervision that “this Shinkansen will not be seen in the script here.” They pay particular attention to these subtleties
After three years of toys and promotional videos, the children only had a little understanding of the series until the animation started, and it really broke out. Suzuki deeply felt the power of TV animation. However, Suzuki said that it is not over yet, and there are still good-looking ones. It is still not allowed to reach the end
The most impressive episode to Suzuki is the first one. From the beginning of the line maintenance work of the railway maintenance vehicle, the real description of the railway vehicle left a deep sense of reality. It is also the first opening of the general animation that is hard to see
The most recent words are the 50th words of Suzuki’s own role as a prototype, and the 53rd words of the “Suica Penguin”. The idea of using myself as a prototype is certainly not what Suzuki came up with, but also from the series of ideas that make up the mountain
Suzuki revealed that Kurashiki Yakumo will appear as an important role in the future development, don’t miss it; the prototype of Suica Penguin, which appeared on the 53rd, is a picture book writer and illustrator Shinozaki Chiharu as East Japan. The mascot drawn by the passenger railway company’s IC card “Suica” must also be approved by the East Japan Passenger Railway Company before it can be used
As a plan, Suzuki considered the “iron points” of “Xinkaleon” as a tribute to the Shinkansen. Suzuki believes that the Shinkansen is worthy of Japan’s pride in both appearance and culture. Participated in the “Xincarion” project, and let Suzuki personally experience the greatness of the Shinkansen. Therefore, Suzuki used the phrase “a tribute to the Shinkansen” when it first submitted the plan to each of the tourist railway companies. “Xincarion” is also definitely a work that carefully describes the Shinkansen from the planning stage
Finally, for the future, Suzuki said that the story will change dramatically. In addition, with the linkage project as the head, there will be more elements. The content of the linkage is a project that Suzuki wants to do. Whether it can be realized or not depends on the future development. Here Suzuki gave a small reminder, that is, “the revenge of Shinkansen.”
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- “Animedia” March 2019