In 2018, we took away too many precious memories: Li Wei, Shi Shengjie, and Cherry… They are the symbol of the end of an era and the beginning of another era. However, for the game industry, Mr. Jin Yong’s departure is the most painful and sorrowful. Because he inherited the ideas of the old generation Wolongsheng, Gong Baiyu, Wang Duyu, and opened the “new martial arts” faction, benefiting from this, the domestic single machine three swords have a powerful time. However, when the “golden age” of the 20th century quietly ended, the national order did not seem to have any “new ideas” for the entire 10 years. The rise of online games and the piracy of piracy, although the reasons are numerous, but the stop of thought is unquestionable. In the twinkling of an eye, another 10 years is about to die, and the domestic single-machines have different opinions, and they are different and have mixed opinions. Then, the development and situation of the country, I want to go to a shallow discussion

Guodan Gold Generation: “The Legend of the Sword and the Chivalrous Man”.

There is prosperity at the beginning. The golden generation of Guodan is also in the decade from the end of the 20th century to the beginning of the 21st century. On April 27, 1988, Daewoo Information was established. No one ever thought that it was this company that used the series of “Fairy Swordsman” to fill a group of young teenagers with chivalrous meanings. Since the beginning of the first work in 1995, the eight series of the Xianjian series have gone through 23 years, with a total sales volume of about 3 million sets, which is unsatisfactory. From the 800,000 sets of the first generation to the later 100,000 sets; from the initial Hu Ge-Li Xiaoyao to the later silence, the situation is obvious, and the later stage is weak, no longer in the past

The times are developing and society is improving. This famous saying is really deadly for Daewoo. Picture, gameplay, plot. These three points clearly reveal the mystery of the stand-alone game, but the secret of this “open source” is indeed much more difficult than the scribble. The picture is benefiting from the continuous development of the Unity engine to the Unreal Engine. It’s a good thing to say, as long as the technology keeps up, you don’t have to be too advanced, you can be “competent”. Compared with people, the picture is like the changing environment of the outside world. This is the result of the joint action of everyone. If you don’t keep up with it, it will be a personal problem to learn not to learn. However, for “gaming” and “drama” Say, software and hardware should be the most appropriate metaphor – look at strength

See the first 10 years of the national order from the Xianjian series.

From “Where is the spring flower, how many frosts, who are together with the moonlight” to “Let’s go to the red dust, and I fly with flowers and sleeves”. Although the series of poems of Xianjian is not working, but “there is a lot of publicity, The beauty is late.” However, Jiang Lang seems to have done it. In the recent Xianxia Qizhong, which revealed the news, its poems seem to have been light makeup from Xi Shi, and they have caught the heavy makeup of Dong Shi. They began to focus too much on the gorgeous, and lost the simple and plain feeling: “Jin Gezhen smashed the emperor, The ancient 冢 歃 盅,, ,, ,, ,,.

The story and the game’s hardware and software are not based on complete experience – the flexible brain and the unconventional thoughts often bring unexpected gains. From the plot alone, starting from the first generation of the ending, the Xianjian series seems to set the emotional tone of “sad and stubborn.” Of course, the ending of the reunion exists, but from the perspective of the ratio, the tragic situation always firmly holds the dominant position. In fact, this is also related to the good ideas of the traditional culture that the Chinese have received since ancient times. From ancient times to the present, reunion and beauty are the perfect endings of anything, so when the popular words such as “aesthetic”, “materialism” and “art” in the West are introduced, we begin to learn, understand and understand more deeply. The expression of the state of eagerness and inaccessibility, so we began to try to break this inherent concept and find a “new sense” that can be confirmed by speech and logic, because this freshness makes us more memorable, so “sadness “Beyond the “reunion” comes even more touching and more resonating. But aesthetics tells us that the transitional aesthetic will be fatigued. Therefore, after 23 years of tragedy, the plot of the Xianjian series began to fade away. It seems that some of them have lost their minds and are stretched out

The three complement each other, the problem of the plot will always affect the game, and to some extent, the impact is huge. From the gameplay: exploration, growth, management, action, clustering, skills, PK and other elements, all closely related to the plot. “You want to get rid of it, but you can’t get rid of it.” So good games, there will always be amazing world views and plots, such as the grand historical background of World of Warcraft, already comparable to the entire Wikipedia. Although there is no substantial comparability as an online game, there is no place to argue from the impact of the plot on gameplay. There is no 5,000-year cultural deposit in the West, and there are not many outstanding historical figures. They have opened up a variety of game styles such as “magic” and “dark” by fantasy and passion. They are not focused on the unilateral display of the picture, it is the performance of the plot and the game, so that too many players are immersed in it, can not stop. “Change failure is not terrible, terrible is that it cannot be changed.” However, the single focus on the changes in the picture effect does not allow the plot and gameplay to “innovate.” Of course, this is the root cause

Now the spear and shield of the country’s single manufacturer.

Nowadays, most of the single-player games in China, with a bit of heat or a block of fig leaf, “do CG with heart, play with the feet”, began to go to the road of abduction, so that the author can not agree. However, the methods have their own advantages and disadvantages. Although the game life is extremely short, the effect is really remarkable, and it is favored by many manufacturers. Small workshops have a small workshop, some are dead, but still alive, some are alive, but they are already dead. However, in this 21st century environment, as long as it is alive, it is wonderful

So, for the big factory, the plot = gameplay > screen is a correct output formula, but it is not easy. Because in terms of facts, Dachang obviously has a lot of assets and a solid foundation. Apart from the technical display aspect of the screen, for the plot and gameplay, it is not just a matter of building a “sweet story” and “ The grand and beautiful world” is more of a consideration based on the premise of “commercialization.” In the final analysis, we still have to talk about sales. Hundreds of thousands of employees are waiting for the ecstasy and satisfaction of the big sale. Therefore, under such a definite plan, for the game, it is unintentionally skewed towards the commercialization angle, so the whole game’s presentation does not reach the kind of propaganda of the player in the mind of the player: “The sky outside The thoughts of Fei Xian and “Stunning as Heaven and Man” are accompanied by disappointment and sigh. However, the development of commercialization is a historical trend, you can’t avoid it, but you can choose to avoid it, and the choice is in the hands of developers

In fact, commercialization and gameplay do not conflict. There is a balance point. Just like electronic balance, when the number of electrons in a medium reaches a certain value, it will reach equilibrium if it is the same as another number. But the hard part is how to find that balance point. Many people will say that this is a problem with spears and shields, because they are different in perspective. From the point of view of the authorities, because the focus is on the market, efficiency, and result, the so-called nature will consider all external factors. When different factors cannot operate along the set trajectory, the collision will naturally lead to conflicts. From the perspective of bystanders, although collision is inevitable, there is a balance point when there is a collision point. If it is found, it can be successful

Seeing the mid-term 10 years of the country from the Internet and online games

As mentioned above, the collision between commercialization and gameplay triggers too many external factors, and the Internet is precisely the most important external factor. Since China’s access to the Internet in 1994, the emergence of informatization has facilitated life and accelerated society. However, “the passage has been for a long time, and there are many fingers.” In the past 24 years, the Internet has been deformed from the decentralization of “network construction for everyone” to the centralization of “three pillars”. Since the imitation of Yahoo in 1998, MSN, Google, eBay, Twitter, Uber… are all spared. Innovation has become an analysis and application. It is this kind of malformation that has infected the entire industry’s thinking and industry atmosphere, so that the newly emerging game industry has been affected, resulting in the “MADE wind” on the mainstream stage, which is followed by the online game recession and piracy Say. History is such a coincidence that the beginning of the “MADE Wind” is the golden age of the first 10 years of the National Singles, so it will plant a Thunder that can affect the country for decades. On the day of the explosion, environmental changes and various social conditions have been imposed. Over time, long-term development has become a short-term benefit, and “excessive attention to short-term benefits” has become the basis of most projects. The development of mobile games can best represent this. One point, everyone understands people, don’t say too much

Online games are also helpless, with huge teamwork, short-term expansion of the information piece plus immature industrial technology, due to demand, contributed to the temporary same module structure – abandoning autonomy and introducing outbound travel. This not only ensures the sustainable development of the company, but also lays a solid foundation for independent research and development in the future. However, the plan is beautiful, and the reality is always very skinny. When used to running a business, playing a copy of this kind of equipment and operations, of course, was forgotten by most manufacturers. Those who remember the heart at the moment, it is difficult to get through the “frustration” of 10 years, accompanied by time to go with the sand. However, the heroes in troubled times are not open to the public. In this tiny crack, “Fantasy Westward Journey”, “Westward Journey OL”, “Dream World” and other online games have taken a different approach, and the Q version of the people set the shape to lay a solid foundation. This was originally a too difficult seed, but it stopped growing because it was not exposed to light for a long time and without reasonable fertilizer. No technology has the idea to learn, there is no idea that technology can still be learned, no technology and no idea, then it will not be saved, but I am afraid that it is very technical and very creative, but it can not do anything to cater to the public. It’s sad that the aesthetics are still feeling good about themselves.The

Online games of the first generation, the second generation, and even the next 10 years of “Peach Blossom Spring” led by the “social network” mainly three generations, said to rise, and do not agree. Online games finally can’t jump out of the Buddha’s palm, and seek independence. The online game market is retreating. The mobile game pays attention to short-term benefits, the big environment changes, and the two sides are pinched. Although the national order does not smell the window, but even if it can’t stop it, it can’t stop it. When the hotspot becomes a classic, repeated tough new, can only continue to devalue IP and reduce player expectations. After experiencing so many influences, the national order seems to be tired, the gameplay and the plot are “almost” on the line, the screen is on the top, and the leader is the leader. This is so big, the small workshops are more difficult to survive, and they can only rely on informal short-term benefits to maintain their lives. When innovation becomes a deadly virus, who is willing to die?

From the ancient swords, crowdfunding and players to see the national single for nearly 8 years.

After the golden age of the first ten years, Jinshan and Daewoo continued to continually, but to be honest, the rules of Xian Xia and Jian Xia did not achieve the results of the open-business ideals, but they continued to decline. At the beginning of the 21st century, while some manufacturers began to jump out of the crack, in 2007, the candle dragon was established. The ancient sword series began to break through in the swords of the two swords. On the day of the first release of “Gu Jian Qi Tan” in 2010, the luxury version was out of stock, and the sales volume in the first week was almost 300,000 sets. This was surprising in the national singles market where foreign games such as Korea, the United States and Europe continued to increase. New things don’t talk about technology, but there are always new minds and strategies. The success of this new sword is not unrelated to the rise of the web

It appeared in the eight years (2002~2010) when the development of the text was vigorously developed. Although the martial arts, self-cultivation, and mythological subjects began to exert their strength in the deformed Internet, many works such as “Sin Inverse”, “Star Change”, and “Faculty of Immortals” have emerged. Once the wave hits it, it is true and false, and the mainstream of the tradition is a good wave. At this point, I have to say that although the nets are mixed, the difference is better than the superior, but it does catch a martial arts culture. In 2012, Candle Dragon’s official background novel “Shenyuan Ancient Age” was launched. At this time, the network literature has already been in full swing. The combination of ancient mythology and martial arts obsessed the audience. Some players can even recite the original text of the novel. The candle dragon was only one move, and with the big waves, it began to gradually approach the two predecessors of Xianjian and Jianxi. After the second sale of “Yongyechujing Bitian”, the sales volume of more than 1 million sets of the two generations finally laid the status of its “three swords”

In the past 8 years of the national single, with the contradiction between the single-country manufacturers and the morbidity of the Internet, players who have played for a long time in foreign countries have developed differentiation: cloud players and players; let the traffic anchor Become a profession. This led to an extremely bad situation. There are different views on “plagiarism” and “original” between the three, but long-term contact with the game platform will always produce a common view: platform trust. XXX is in a complicated domestic market environment. Although the mainstream big manufacturers are not old-fashioned, they have to be eager to find a thousand miles. The effect can be imagined. At the same time, with the influence of games such as CSGO and GTA5, the Steam platform has taken root in the hearts of domestic players. Independent studios began to sniff out opportunities and develop games intensively. Although “Taiwu Painted Scrolls”, “Chinese Parents”, and “Destiny” are not bad, in today’s domestic market atmosphere, success can only be achieved. It is a minority. Those who are unsuccessful, although many factors, are closely related to these three. Let’s talk about crowdfunding first. Here are two examples. In 2015, “Magic” and “Earth OL” began crowdfunding. Since the two studios did not have data showing that they had developed games, the “No Trust” label was doomed to failure. A target of 1 million, the result of 30389 yuan, just over 3%; a target of 58888 yuan, the result of 5503 yuan, less than 10%

Another is the plagiarism problem. Because the country list started late and developed slowly, it will inevitably be affected by foreign masterpieces during the development process. So the results presented will inevitably lead to discussion. Thus, the impact of the anchor’s live broadcast on the audience; the so-called anchor’s own understanding; the player and the cloud player’s respective understanding, these three points stir up waves, endless debates can be seen everywhere on the Internet. This kind of argument is undoubtedly fatal to these game makers. “Innovation has but not many” has become “no bright spots”, “learning” has become “plagiarism” and so on, the wider the spread, the deeper the impact. The difference between “Candle Man” and “Wenjia” is exactly the same, and any door that once made “WILL: The Beautiful World” has already been dissolved. Recently, “New League of Legends” new hero “Freelancer Silas” landed in the US service experience service, many cloud players bluntly expressed their skills to copy the Rabbi skills in “DOTA2”. I don’t dare to agree that the physicist’s scientific experiments will be the same, not to mention the skill set of the game character? If the fist is a small workshop, the result will be different. In short, in the past eight years, the country market has been complicated, the influence of foreign games, the influence of player differentiation, the influence of malformed Internet, and the influence of pan-interior… It is unclear and the road is unknown. The author thinks of a word in the myth of Cthulhu: “not a name,” but full of hope and vitality

End.

China’s 30 years or 30 years, all look at personal views, here, still with a complete number of 30 to explore. It’s always said that life has been going on for decades, and not everything in the world is like this. The game circle naturally also has a game circle. Because of the time problem, I simply talked about my opinion. More than one billion of my heads don’t grow on the thin neck of the author. There are always different opinions and opinions. After all, Hamlet is not only seen by one person. There is no frontier view on the future of the country, just thinking of the words of Luo Binwang: “And look at the city of today, who is the world of the family.”